Each year, banking leaders from across the country convene for the ABA Bank Marketing Conference to discuss a key challenge in the financial services industry: how to effectively break through the digital branding and marketing clutter.
This year’s event, which will be held in Baltimore from Sept. 23-25, is shaping up to be the best yet. Over the course of three days, C-suite executives, strategists and branding consultants, senior-level marketing professionals, and banking managers will explore marketing best practices, network, and learn about the tools and strategies to connect with today’s banking customers.
We at Gremlin Social are excited to not only officially sponsor the event, but also interact with attendees on the exhibition floor. Stop by our booth to have professional headshots taken to spruce up your LinkedIn, Facebook, and Twitter profiles. We’ll also be offering a hands-on look at the Gremlin Social platform, with both public and one-on-one demos. Finally, we’re hosting a customer happy hour at Hard Rock Cafe Baltimore, where we’ll share a few exciting company updates with our partners. Follow us on Twitter for live updates.
In the meantime, to help you gear up for the event, we’ve curated our must-see speakers and can’t-miss sessions.
Here are our top two picks for each day of the conference:
Day 1: Sunday, Sept. 23
Jay Baer’s General Session
2:00 - 3:00 PM
We’re a big fan of Jay Baer’s humorous speaking style, and his program “Youtility” will help you rethink how you can best engage and create deeper relationships with customers. Baer has a wealth of knowledge in the marketing arena. He’s a New York Times bestselling author and digital brand loyalty customer service expert. He’s also advised hundreds of the world’s leading brands and has appeared in Forbes, Inc., and Entrepreneur. Connect with Baer on LinkedIn.
‘Big Ideas for Small Content’
4:00 - 5:00 PM
We highly recommend Chris Blose’s session on how to create short, fun, and engaging social content. It’s not an easy task for banks, whose hands are tied by regulations, to make products like asset-backed securities and annuities feel personal and friendly. As the VP of content at the Chicago-based ad agency Imagination, Blose can offer ideas to help make it happen for your brand. Connect with Blose on LinkedIn.
Day 2: Monday, Sept. 24
Tom Goodwin’s General Session
9:00 - 10:00 AM
Over the past few years, we’ve witnessed firsthand the banking industry’s digital transformation — and according to Tom Goodwin, we’re just getting started. During his session, entitled “Rethinking Banking for the Post-Digital Age,” Goodwin will lead you through the history of digital transformation thus far and help you imagine what’s to come. As the EVP, head of innovation for Zenith and author of “Digital Darwinism,” Goodwin is well-equipped to help us understand where the industry is going and how to prepare for change. Connect with Goodwin on LinkedIn.
Customer Decision Journeys: A Digital Lending (R)evolution’
11:00 AM - 12:00 PM
Velocity Solutions’ Digital Lending Strategist Chris Rentner knows the pressure banks are under to keep up with customers in an on-demand society. In this session, he’ll explain how to create frictionless transactions with trackable return on investment across any and all channels in a digital age. Armed with this information, you can refine your marketing budgets to remain agile moving forward. Connect with Rentner on LinkedIn.
Day 3: Tuesday, Sept. 25
Allison Sagraves’s General Session
8:30 - 9:30 AM
To say Allison Sagraves is a leading voice in the industry would be an understatement. She has more than 25 years in financial services under her belt and currently serves as M&T Bank’s chief data officer and SVP. In the past, she’s also worked for Barclays Bank, consulted for Deloitte, and been a featured speaker for TEDx. In her session, “20/20 Vision — Deliver New Levels of Insight,” you’ll have the chance to pick her brain on the future of banking. She knows exactly what it takes to gain perspective and lead your company through the murky waters of future technologies. Connect with Sagraves on LinkedIn.
‘Email Marketing: How to Connect the Dots in Your Multichannel Strategy’
10:15 - 11:15 AM
Email marketing might have been the first digital marketing initiative you implemented — but like any marketing strategy, it cannot exist in a vacuum in order to deliver the results you seek. In this session, Rick Hall — managing director, banking and financial services for BKM Marketing — will help you think through your email marketing strategy and how to better blend it into your overarching marketing arsenal. Connect with Hall on LinkedIn.
The ABA Bank Marketing Conference is a time to check in with the broader industry. It’s where you learn from peers, glean key insights from thought leaders, and connect with like-minded individuals. So take full advantage of this opportunity and don’t be shy.
Come visit Gremlin Social at Booth 602, and please stop by our happy hour at the Hard Rock Cafe on Sept. 24 at 7:30 p.m. to unwind with a cool beverage. See you in Baltimore!