How Much Time Will You Spend in Your First Year on Social Media?

Posted by Emily Lange Rodecker on February 8, 2017

Getting started with social media can be a daunting task, especially if you are not quite familiar with the ins and outs of how the various platforms work, and what the “right” way to use each social media channel might be.

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Topics: Uncategorized

3 Key Steps For A Strong Social Media Strategy

Posted by Emily Lange Rodecker on December 2, 2016

Have you decided your bank needs a social media presence in 2017? Smart move! But now what? Before creating your social media accounts, we at Gremlin Social recommend these three key steps to help you build a successful social media strategy:

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Topics: social media, Social Media, social media education, Social Media Education, Social Media for Banking, social media strategy, Uncategorized

Facebook Newsfeed Preferences – Let’s Change the Narrative

Posted by Mikki Ware on July 17, 2015

Okay – so Facebook has made a change that, on its face (pun absolutely intended) could be more bad news for brands. Not only has organic reach become somewhat of an urban legend, but also with the new See It First feature, users can control what they see and how much they see it on their newsfeeds.

In layman’s terms – IF your brands posts actually reach your audience without the help of Facebook advertising, a consumer has the option to unfollow any brand that has appeared on their newsfeed for the past week. After trying it ourselves at Gremln HQ, we can confirm it really is easy to do, and rather addictive (hey, I didn’t know I followed these guys – click! They’re gone). That’s the bad news.

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Topics: Uncategorized

3 Ways To Say Happy Father’s Day Using Social Media

Posted by Mikki Ware on June 18, 2015

Sunday is the day we celebrate the dads in our lives. A survey conducted by the National Retail Federation showed that greeting cards and special outings are the most popular choices for Father’s Day gifts. But if you don’t live in the same town as your dad, neither one of those is a great option (let’s face it – nobody is putting a greeting card in the mail). And, what if dad has passed away? You can still pay your respects to the husbands and father’s in your life using social media with these 3 ideas.

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Topics: facebook, Father's Day, social media, Social Media, Uncategorized

Engage & Convert: How Financial Services Can Build Relationships on Social Media

Posted by Mikki Ware on October 23, 2014

We’ve all heard the terms B2B and B2C – but when it comes to social media, isn’t it all about P2P? In other words, people communicating with other people. Of course, as a business, the end goal is sales, but you can’t lose sight of thought leadership and consumer needs to get there. In fact, studies show that 71% of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others, compared to just 19% of customers who do not receive a response. The net net – social media isn't just about broadcasting your brands message, but responding and relating to people online.

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Topics: compliance, Compliance, facebook, financial services, gremlin, linkedin, social media, Social Media, social media compliance, Social Media Education, twitter, Uncategorized

Marketing to the Generations: 3 Ways To Close The Deal With Baby Boomers

Posted by Mikki Ware on August 28, 2014

If you’re a fan of the AMC show Breaking Bad, you are familiar with the meth slinging antihero, Walter White. The day after his 50th birthday, Walt found out he had terminal cancer. And in an effort to leave savings for his family after his death, he turned to a life of crime and drug dealing. But what if Walt had a bank or financial advisor who could have given him options? He had a credit union, but how could they have reached out to Walt sooner so that he would have had a solid financial future in place, even before his diagnosis? More to the point, how would they have reached him?

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Topics: Uncategorized

Phasing Out Recurring Tweets

Posted by Gremln on October 30, 2009

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Topics: twaitter, twitter, twitter business, twitter business tools, twitter calendar, twitter marketing, twitter scheduler, Uncategorized

TwAitter Sponsoring TWTRCON DC 09!

Posted by Gremln on October 15, 2009

TwAitter Sponsoring TWTRCON DC 09!

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Topics: Uncategorized

TwAitter to Sponsor TWTRCON DC 09

Posted by Gremln on October 8, 2009

TwAitter has decided to sign on as a sponsor of the prestigious Twitter Business Conference TWTRCON to take place in Washington DC on October, 22, 2009. A Representative from TwAitter will also be sent to give a short speech on why TwAitter is one of the best Twitter tools for Business.

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Topics: Events, Marketing, Speaking Engagement, Trade Show, Uncategorized

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