It's 10 p.m. Do you know who's using your company’s Twitter account?
Topics: bank marketing, social media risk management, social media monitoring, twitter marketing, twitter business tools, twitter, team management, social media tools, social media security, social media posting, social media strategy, compliant social media, facebook business page
If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today:
In the first two installments of this series, we guided you through using LinkedIn and Facebook to grow and nurture your network as a loan originator (LO). Next we’ll talk about Twitter, and how you might tweet your way to closed deals in 140 characters or less.
In the first installment of this series, How to Create Engagement - Facebook for Financial Services, we discussed 6 ways to leverage Facebook to build relationships with your customers. Next we’ll tackle Twitter and unveil 10 tips to tweet safely and compliantly in 140 characters or less. That’s right – while Facebook lets users to be as verbose as time and attention spans allow, tweets must get the job done in 140 characters. In fact, best practice is to leave 20 or 30 characters of space for followers to retweet and add comments. Therefore, a tweet is reduced to a brief 110-120 characters, including links.
It’s been a stellar year for Gremln – since launching an updated version of its social media platform in the spring of 2012, we’ve been hard at work creating a compliance toolkit to help regulated industries get social, and working to keep you up to date on the latest industry news, tips, and social media best practices. With offices in St. Louis; Springfield, MO; Chicago; Dallas; and San Jose, Costa Rica – and over 150,000 system users – Gremln is growing fast. We’re excited to share a few highlights from the past year, as well as a bit of what’s to come.
Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little finesse. In any case, you need to know where to start, what to include, and why it matters. We have some tips to get you on your way toward compliant, secure, and engaging social media success.
We’re one month deep into 2013, and you’ve been hitting the gym like a champ. You’re reading more, watching less TV, eating healthy, quelling your vices, and basically knocking all your personal resolutions out of the park. Will power 1, couch potato 0. Way to go, you.
You’ve jumped on the “Bring Your Own Device” bandwagon at the office – your employees are accessing company email on their personal devices, working remotely on their own laptops, taking company calls on their cell phones. It’s time to think about how social media fits into the picture. Are you also allowing your employees to “Bring Your Own Social” (BYOS)? Before you cry “Distraction! Information leaks! Inappropriate posts! Oh, the horror!” – remember this: your employees are smart. That’s why you hired them. Not to say that mistakes can’t happen, but Gremlin Social is here to help with ways your employees can BYOS to the business world while still being responsible to your brand.
Topics: branding, bring your own device, bring your own social, Business, compliance, facebook, gremln, small business, social media, Social Media for Small Business, strategy, twitter business, twitter business tools
Its a good idea that we keep our users up to date all things TwAitter related. In the near future we will include topics here like: