Tweet Your Way to Sales: 5 Easy Ways to Use Twitter

Posted by Mikki Ware on July 9, 2015

If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today:

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Topics: Business, business, social media, Social Media, Social Media Education, twitter, twitter business, twitter business tools, twitter marketing

7 Ways Financial Advisors Can Gain Leads Through Twitter

Posted by Emily Lange Rodecker on December 31, 2014

In our first two articles in this series, we discussed how financial advisors can leverage LinkedIn and Facebook for lead generation. Now it’s time to talk Twitter. Twitter is a fantastic resource for prospecting. A study by Putnam Investments reports that 66% of financial advisors saw an uptick in new business using social media in 2014 – a 17% increase from last year. The study also showed that Twitter use is on the rise, with 26% of financial advisors using Twitter for business.

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Topics: Business, facebook, FFIEC, financial services, gremlin, linkedin, social media, Social Media, social media for business, Social Media for Financial Advisors, social media marketing, Social Media Marketing, twitter, twitter business

How to Drive Engagement: 10 Twitter Tips for Financial Services

Posted by Mikki Ware on June 5, 2014

In the first installment of this series, How to Create Engagement - Facebook for Financial Services, we discussed 6 ways to leverage Facebook to build relationships with your customers. Next we’ll tackle Twitter and unveil 10 tips to tweet safely and compliantly in 140 characters or less. That’s right – while Facebook lets users to be as verbose as time and attention spans allow, tweets must get the job done in 140 characters. In fact, best practice is to leave 20 or 30 characters of space for followers to retweet and add comments. Therefore, a tweet is reduced to a brief 110-120 characters, including links.

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Topics: FINRA, gremlin, social media, Social Media, social media compliance, social media for banking, Social Media for Banking, twitter, twitter business, twitter business tools, twitter marketing

Gremln Get Started Guide For Banks: 3 Key Steps For Social Media Strategy

Posted by Emily Lange Rodecker on May 28, 2014


So you have decided your bank needs a social media presence – great – now what? Before creating your social media accounts, the Gremln Get Started Guide outlines 3 key steps for a successful social media strategy:

1)     Determine Your Purpose & Voice – Decide how you plan to use social media to further your organization. Is it for brand awareness? Building relationships within your community, customer service, or all of the above? The goals you set for your brand on social media will determine the direction of your strategy. Additionally, you will need to define the “voice” of your social media to ensure your messages have the same tone across the board. Are you casual and fun, friendly, or more professional? Know your audience and choose the voice most representative of your brand.

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Topics: compliance, Compliance, facebook, FFIEC, gremlin, linkedin, social media, Social Media, Social Media Education, social media for banking, Social Media for Banking, strategy, twitter, twitter business, twitter marketing

Social Media & Banking: Gremln Get Started Guide – Part 3

Posted by Emily Lange Rodecker on October 29, 2013

Setting Up Your Twitter Profile

Twitter – 140 characters of sheer bliss! Don’t feel that way? Don’t stress. We’ve got the basics covered here for you – from setting up your profile to plotting your online presence – guiding you step-by-step through the process.

Twitter is a micro-blogging site that started in 2006 as a San Francisco-based company’s internal communication tool. It quickly evolved into one of the most communicative social networks available. Friendships, customer relationships, and even marriage proposals have blossomed within its short-and-to-the-point confines.

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Topics: 101, Business, business, Marketing, social media, Social Media Education, social media for banking, Social Media for Banking, social media for business, social media marketing, strategy, twitter, twitter business, twitter marketing

Mission Control:A Gremln Company Update

Posted by Emily Lange Rodecker on July 25, 2013

 It’s been a stellar year for Gremln – since launching an updated version of its social media platform in the spring of 2012, we’ve been hard at work creating a compliance toolkit to help regulated industries get social, and working to keep you up to date on the latest industry news, tips, and social media best practices. With offices in St. Louis; Springfield, MO; Chicago; Dallas; and San Jose, Costa Rica – and over 150,000 system users – Gremln is growing fast. We’re excited to share a few highlights from the past year, as well as a bit of what’s to come.

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Topics: compliance, gremln, Gremln News, social media, social media marketing, social media platform, social media tools, twitter business, twitter business tools

Let Them Post: Why You Should Allow Your Employees to Use Social Media at Work

Posted by Emily Lange Rodecker on January 24, 2013

You’ve jumped on the “Bring Your Own Device” bandwagon at the office – your employees are accessing company email on their personal devices, working remotely on their own laptops, taking company calls on their cell phones. It’s time to think about how social media fits into the picture. Are you also allowing your employees to “Bring Your Own Social” (BYOS)? Before you cry “Distraction! Information leaks! Inappropriate posts! Oh, the horror!” – remember this: your employees are smart. That’s why you hired them. Not to say that mistakes can’t happen, but Gremlin Social is here to help with ways your employees can BYOS to the business world while still being responsible to your brand.

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Topics: branding, bring your own device, bring your own social, Business, compliance, facebook, gremln, small business, social media, Social Media for Small Business, strategy, twitter business, twitter business tools

Social Media 101: The Tweetup

Posted by Clayton Smith on July 13, 2011

Gremln's “Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we define the tweetup.

A tweetup is a social gathering of Twitter users that is organized mainly or exclusively through the social network. The name is a mash-up of “tweet” and “meetup,” or “meet-up.” Tweetups usually focus on a common cause or theme. For this reason, tweetups often serve as networking events whereby attendees meet new people with similar interests.

A tweetup isn’t always restricted to a gathering of Twitter users. Although this was initially the case, over time the word “tweetup” has become ubiquitous across all social media platforms. Today’s tweetups are often composed of people who learned about the event through Twitter, Facebook, LinkedIn, Foursquare, email, etc.

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Topics: Business, gremlin, gremln, ROI, social media, tweetup, twitter, twitter business, twitter marketing

Phasing Out Recurring Tweets

Posted by Gremln on October 30, 2009

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Topics: twaitter, twitter, twitter business, twitter business tools, twitter calendar, twitter marketing, twitter scheduler, Uncategorized

TwAitter has a blog?!

Posted by Gremln on August 12, 2009

Its a good idea that we keep our users up to date all things TwAitter related.  In the near future we will include topics here like:

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Topics: General Site Information, social media, twaitter, twitter, twitter business, twitter business tools, twitter calendar, twitter feed, twitter marketing, twitter scheduler

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