Why Managed Access Is Crucial for Social Media Managers

Posted by Gremlin Social on October 11, 2018

It's 10 p.m. Do you know who's using your company’s Twitter account?

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Topics: bank marketing, social media risk management, social media monitoring, twitter marketing, twitter business tools, twitter, team management, social media tools, social media security, social media posting, social media strategy, compliant social media, facebook business page

Background Check: How to keep your visuals from hurting your image

Posted by Ryan Bell on July 29, 2015

Welcome to the age of the image, where everyone strives for video virality and photos reign supreme. The major social networks have put a strong emphasis on pictures and video. Twitter showcases them in the timeline, Facebook gives them more weight in their algorithm, Instagram gives you a plethora of filters and editing tools, and even LinkedIn has started flashing visually engaging mosaic layouts for its Author pages. As far as the networks, and therefore the users, are concerned, if your message doesn’t have a visual, it’s likely little more than static.

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Topics: facebook, instagram, linkedin, Reputation Management, social media, Social Media, social media marketing, Social Media Marketing, twitter

Tweet Your Way to Sales: 5 Easy Ways to Use Twitter

Posted by Mikki Ware on July 9, 2015

If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today:

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Topics: Business, business, social media, Social Media, Social Media Education, twitter, twitter business, twitter business tools, twitter marketing

De-Mystifying Social Media for Mortgage Loan Originators

Posted by Mikki Ware on June 4, 2015


Two of the most important keys to a loan originator’s (LO) success are trust and relationships. And while that aspect of the business hasn’t changed, the strategy to build trusting relationships has evolved. The old “grow and nurture” method included in person meetings, cold calling, and advertising – and then nurturing those leads with emails, calls, or letters. Growing and nurturing your network is still important, but now in addition to using a call sheet or email list, you have social media platforms. It’s no longer just about a sales pitch, but staying in touch and adding value to your network in as many ways as possible.

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Topics: facebook, linkedin, social media, Social Media for Mortgage Banks, twitter

[Infographic] Your Social Media Presence: Good vs. Bad

Posted by Emily Lange Rodecker on May 28, 2015

At a loss for what to tweet? Just about to hit “send” on a scathing post about the barista who just totally screwed up your coffee order? Before you do, take a second to think about what it's going to do for your social presence.

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Topics: 101, facebook, Infographic, infographic, posts, social media, social media posting, twitter

How do you measure social media ROI? Go to the dark side

Posted by Mikki Ware on May 20, 2015

Have you ever looked at the traffic to your website from social media and thought it didn’t look quite right? Does your direct traffic seem unusually high? You might be experiencing what Alexis Madrigal calls DARK SOCIAL. In short, dark social is when people copy and paste content or links from a website and share it with friends (or even just one friend) as opposed to sharing from a social network or social share button. Confused? Okay, here is a real world scenario:

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Topics: Business, gremln, social media, Social Media, Social Media Education, strategy, twitter

3 Tips to Avoid Social Media Compliance Crises

Posted by Mikki Ware on May 6, 2015

In 2012 Gene Morphis, the former CFO of Francesca’s Collections, revealed sensitive company information on his Twitter account in advance of the company’s annual report to the SEC. It was later revealed that the CFO had often communicated inappropriate company information on social media, which led to his termination from the company.

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Topics: compliance, Compliance, FFIEC, Reputation Management, social media, Social Media, social media compliance, twitter

FFIEC FAQ: What Social Media Guidance Means for Financial Services

Posted by Paul Rauner on March 25, 2015


By now it’s no secret that financial services companies need to adhere to the Federal Financial Institutions Examination Council (FFIEC) guidance regarding social media use. Gremlin Social customers are not only looking for social media compliance tools, but also guidance on how the tools specifically address their compliance needs. Here we’ve broken down the FFIEC rules into frequently asked questions, and shed some light how the rules apply to your social media and risk management programs.

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Topics: compliance, Compliance, facebook, FFIEC, financial services, linkedin, regulation, social media, social media compliance, twitter

Social Listening – How to Learn from Your Customers with Social Media

Posted by Emily Lange Rodecker on March 18, 2015


Social media is a great place for businesses to learn what customers want, what competitors are up to, and keep a pulse on current industry climate. Companies big and small are turning to social listening to garner important information previously left to customer surveys and focus groups. But with Twitter, Facebook, and LinkedIn (just to name a few of the many social networks you might be using), it can be hard to keep track of what’s being said where, let alone keep up.

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Topics: facebook, gremln, linkedin, social media, social media marketing, Social Media Marketing, twitter

Twitter Updates: What You Need to Know

Posted by Emily Lange Rodecker on March 12, 2015

Over the past few months, Twitter has added some new features to help stay current with the ever-changing social media landscape.  While you can still count on a fast-paced sharing environment (and yes, you’re still limited to 140 characters per Tweet), the changes are showing that Twitter is willing to adapt to keep its users engaged.

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Topics: social media, social media marketing, Social Media Updates, twitter, twitter marketing

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