Social Media 101: Facebook's EdgeRank Formula

Posted by Clayton Smith on August 8, 2012

“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we examine what is arguably one of the most important content concepts in social media: Facebook’s EdgeRank formula.

EdgeRank is a ranking system designed by Facebook that determines how many of your company page’s fans actually see each of your Facebook posts. Believe it or not, the vast majority of your Facebook fans do not see your status updates, photos, videos, or links in their news feeds. Rather, the number of posts in an individual’s news feed is culled by Facebook in order to lessen the amount of social overload Facebook users would likely experience if every post from every friend and every business page posted to each person’s news feed. Researchers estimate that, on average, only about 17% of total Facebook friend and fan page posts actually appear in a user’s news feed.

EdgeRank is a mathematical algorithm that filters out Facebook posts based on three variables; Affinity, Edge Weight, and Time Decay. The more successful a post is in each of these areas, the higher its rank, and the more people will see it.

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Topics: 101, business, comment, facebook, gremlin, gremln, like, Marketing, media, post, ROI, share, social, social media, Social Media News, strategy, tag, Timeline, tutorial

Twitter, UnLinked -- How Twitter's recent changes affect LinkedIn users, and how Gremln can help

Posted by Clayton Smith on July 2, 2012

If you have a LinkedIn account, you probably received an email last week explaining that their relationship with Twitter has changed. Until recently, users could connect their LinkedIn accounts to their Twitter accounts and have their tweets posted automatically to their LinkedIn timelines. In other words, if you posted a tweet on Twitter, it automatically posted to LinkedIn as well. But Twitter has altered its sharing strategy a bit, and it’s closed off LinkedIn’s ability to post users’ tweets on its own site.

The move is a good reminder to LinkedIn, and to all of us, that social networks are constantly evolving. Like so many companies, Twitter is exploring new ways to maximize its product potential, and their search for industry nirvana has caused them to change up their third-party sharing settings. As a result, LinkedIn has had to shift its own product a bit, and all LinkedIn users who have relied on the connection between the two networks to post their tweets to their LinkedIn timelines are going to have to shift their habits a bit, too.

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Topics: adapt, analytics, business, change, dashboard, education, facebook, gremlin, gremln, linkedin, media, news feed, ROI, social, social media, Social Media News, Social Media Updates, strategy, Timeline, twitter

365 Days of Fun

Posted by Clayton Smith on May 7, 2012

Earlier this year, we posted a blog about the importance of having fun with your company’s social media marketing. Since then, quite a few of you have asked us for ideas on how to liven up your social space with a little bit of mirth and merriment. But we thought we’d do you one better. After all, why just tell you how to make social media fun when we can show you instead?

Soon, Gremly will be taking over the Gremln Facebook page and bringing you 365 Days of Fun. That’s right. We’re bringing you one whole year of games, challenges, quizzes, contests, prizes, jokes, riddles, dares, and more, with a new bit of social media levity posted to our Facebook page every day. Gremln’s 365 Days of Fun is going to be so full of fun and ridicularity that we had to make up the word “ridicularity” just to describe it.

There’s just one problem. If you head over to our Facebook page, you’ll notice that Gremly’s all ready to board the Roller Coaster of Fun, but he’s not quite tall enough yet.

That’s where you come in.

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Topics: business, company, facebook, fun, google+, gremlin, gremln, Gremln News, how to, linkedin, Marketing, media, party, plan, ROI, small business, social, strategy, Timeline, tutorial, twitter

What Would a Business Page Look Like on the New Facebook Timeline? We Want to Hear From You!

Posted by Clayton Smith on October 6, 2011

By now, it's pretty much common knowledge that Facebook is releasing a fancy new profile style called Timeline. While its full-scale launch has been pushed back due in part to a legal skirmish, some users have been given early access to the Timeline. (You can check out my recap of the changes at "The Gremln Guide to Facebook's New Timeline.") It should be rolling out to all users soon.

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Topics: branding, Business, facebook, gremln, Marketing, ROI, social media, Timeline

The Gremln Guide to Facebook's New Timeline

Posted by Clayton Smith on September 27, 2011

It may not exactly be a surprise to hear that Facebook is preparing to make some more changes to its seemingly ever-shifting profile pages. But unlike Facebook tweaks of the past, the recently announced Timeline update is a complete overhaul for the popular social network. As Facebook faces more and more competition from strengthening social networks like Twitter and Google+, it’s looking to reinvent itself in order to become “stickier.” In other words, Facebook wants its users to stick around Facebook for longer periods of time. The Timeline redesign is one effort to get people to do just that.

I was able to get a sneak peek at how the new Facebook profile pages will look when Timeline is released to the public later this month. All in all, I find the new design to be pretty slick. The profile page has moved to an overall more vertical design, opting for one wide column instead of the current three columns.

The top of the page now features a large “cover” photo that spans the entire width of the profile page. The typical profile photo that we’re used to is now a square in the bottom left corner of the cover photo. As one of our Twitter followers pointed out, this part of the redesign gives the profile page the feel of a blog; a large graphic masthead centered over the content below.

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Topics: business, education, facebook, google+, google plus, gremlin, gremln, Marketing, ROI, social media, Social Media Education, Social Media for Small Business, Social Media Updates, Timeline, twitter, update

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