Calculating Costs Part 2: Empower Your Employees on Social While Retaining Control of Your Brand

Posted by Will Moses on March 20, 2019

As a financial institution, consumer trust is your currency, but building that trust (and converting it to sales) involves more than creating and deploying a few TV and radio ads. Rather, it’s about starting a two-way dialogue with your customers — and as we discussed in part one of our “Calculating Costs” series, your employees are the perfect conduit for doing just that.

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Topics: ROI, social media ROI, strategy, team, social media measurement, Social Selling

Calculating Costs Part I: Make 2019 the Year for Social Media Marketing

Posted by Will Moses on March 12, 2019

Traditional advertising channels like TV, print, and radio are quickly going the way of the dinosaur, but advertising trends in banking seem to be lagging. Digital advertising spend eclipsed that of TV all the way back in 2017, yet many financial institutions still spend the bulk of their advertising budgets on channels that provide little opportunity for customization, measurement, and direct customer engagement.

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Topics: ROI, social media ROI, strategy, team, social media measurement, Social Selling

Out: Social Influencers; In: Social Selling

Posted by Doug Wilber on February 26, 2019

This article was originally posted to ABA Bank Marketing.

When it comes to modern advertising, subtlety is everything. Think about it: Consumers are bombarded with 2,617 media touchpoints every single day, and they’re getting better at identifying and ignoring marketing messages they deem irrelevant or just plain annoying.

In your quest to grab consumers’ attention in this distraction-heavy media landscape, you might be tempted to partner with social media influencers to review and recommend your offerings. But this so-called subtle strategy just doesn’t make sense for financial brands. For one thing, most social media influencers lack the specific industry knowledge necessary to become a trusted voice in finance. For another thing, why would you hire an external advocate when your most valuable marketing channel exists within your company’s own walls?

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Topics: Social Media, Social Media Marketing, team, Social Selling

Get to Know Gremlin: Will Moses, Director of Business Development

Posted by Meghana Hermes on January 29, 2019

At Gremlin Social, we think it’s important for our clients, partners, and other stakeholders to be able to put a face to a name. That’s why we like to do monthly employee spotlights! This month, we sat down with William Moses, the director of our business development department, to ask him a few questions about his experience at Gremlin.

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Topics: sales, social media knowledge, team, Social Selling, About Gremlin Social

Get to Know Gremlin: Shelby Cutright, Head of Sales Development

Posted by Doug Wilber on December 11, 2018

At Gremlin Social, we think it’s important for our clients, partners, and other stakeholders to be able to put a face to a name. That’s why we like to do monthly employee spotlights! This month, we sat down with Shelby Cutright, who is the head of our sales development department, to ask her a few questions about her experience at Gremlin.

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Topics: social media, social media education, social media knowledge, team, About Gremlin Social

Social Media & Banking: Gremln Get Started Guide - Part 1

Posted by Emily Lange Rodecker on October 15, 2013

Deciding to get your bank set up with social media accounts and profiles may seem overwhelming. New social networks seem to pop up all the time -- how do you know which ones will work for you? Who has the time to update them all regularly? Should you even be using social media?  At Gremln, we understand your concerns. We're here to help!

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Topics: customer service, facebook, linkedin, social media 101, social media education, social media for banking, Social Media for Banking, social media policy, team, training, twitter, voice

7 Steps to Social Media Intern Success

Posted by Clayton Smith on July 17, 2012

A lot of social media advisers will tell you, unequivocally, unabashedly, without hesitation, and without reservation, to never, ever, ever, even in times of great desperation, put your company’s social media into the hands of an intern. The reasons they’re likely to cite for this are many; interns are untrained; interns are unproven; interns are untested; interns have limited experience; interns turn over faster than steaks on a grill. And are you really going to entrust your most accessible and spreadable public voice to a college student who is unfamiliar with your company and, in all likelihood, not even on your payroll?

These are all excellent points, and for many people, they outweigh the distinct benefits of intern social media management (namely, interns are cheap, they’re eager, and they tend to be digital natives). But sometimes, a dedicated social media employee just isn’t an option. Non-profit organizations and smaller companies with extreme budgetary constraints (or even budgetary non-existence) can find it impossible to justify the resources needed to manage an ongoing social media presence.

In other words, sometimes there’s no choice: Hire a social media intern, or forego a social media presence altogether.

Despite the warnings of naysayers, though, utilizing a social media intern doesn’t have to be a doomsday scenario. It just requires a little careful preparation.

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Topics: Business, business, dashboard, education, facebookt, gremlin, gremln, intern, internship, linkedin, management, media, non-profit, organization, ROI, small business, social, social media, strategy, success, team, twitter

Succeeding With Social Media in Mental Health & Addiction Services: Six Dos & Six Don'ts

Posted by Clayton Smith on May 16, 2012
Recovery Systems Institute

Earlier this month, we wrote on how Gremln's new compliance tools can help companies in the financial services and healthcare industries adhere to social media guidelines set by regulatory agencies. This week, guest writer Cecile LaBore brings us a practical look at how healthcare providers can effectively use social media as part of their communications plans.

Cecile LaBore is Administrator for Recovery Systems Institute.  RecoverySI focuses on bridging the gap between treatment and recovery by providing information, tools, and resources for people in recovery and their families, clinicians, and addiction treatment programs.

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It's a big field, and includes everything from prevention to long term recovery services, nonprofits with no paid staff to big companies with dozens of facilities, and approaches that vary from the medical to the spiritual and all points between.  But we all have one goal in common:  If we're going to help, people have to know who & where we are-- and what we can help with!  That's where social media comes in.

But many of us have been putting off diving into the social media arena, or have maybe just "dipped a toe in."  Maybe a Facebook page with hardly any posts.  Or some staff presence on LinkedIn.  A dormant Twitter account.  We know we should do better, but we're worried:  Will social media become a "time sink" that uses up effort for an insignificant return?  Will it even work at all?  Worse-- will we make a terrible mistake that could get us in trouble, precipitate a lawsuit, lose us a contract?

Here are six "Dos" and six "Don'ts" that can help you get started on the right track with Social Media:

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Topics: business, campaign, compliance, facebook, financial, gremlin, gremln, health, healthcare, linkedin, management, Marketing, media, ROI, services, social, Social Media for Healthcare, team, twitter

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