#CustomerService - The power of social media in customer relationship management

Posted by Clayton Smith on April 9, 2012

When it comes to managing a business, there are few phrases more daunting than “customer complaint.” Unhappy customers have been known to send entire customer support teams into cold sweats, and for good reason. A company’s customers are its lifeblood. Making them happy should be at the top of the “To Do” list, which is why a good customer support program is imperative. An easy and organized communications system is vital for connecting with and satisfying unhappy customers. The only problem is, customer relationship management software can be a little expensive, and some of them present a learning curve for your customers, which can act as a barrier to efficient (and positive) communications.

If only there were a fast, efficient, and inexpensive customer support solution available to everyone, one that millions of customers were already using and wouldn’t need additional training on in order to connect seamlessly with the company’s issue resolvers...

Oh. Wait. That program does exist. It’s called Twitter.

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Topics: Business, business, crm, customer, education, gremlin, gremln, Marketing, media, ROI, service, social, support, twitter

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