7 Steps to Social Media Intern Success

Posted by Clayton Smith on July 17, 2012

A lot of social media advisers will tell you, unequivocally, unabashedly, without hesitation, and without reservation, to never, ever, ever, even in times of great desperation, put your company’s social media into the hands of an intern. The reasons they’re likely to cite for this are many; interns are untrained; interns are unproven; interns are untested; interns have limited experience; interns turn over faster than steaks on a grill. And are you really going to entrust your most accessible and spreadable public voice to a college student who is unfamiliar with your company and, in all likelihood, not even on your payroll?

These are all excellent points, and for many people, they outweigh the distinct benefits of intern social media management (namely, interns are cheap, they’re eager, and they tend to be digital natives). But sometimes, a dedicated social media employee just isn’t an option. Non-profit organizations and smaller companies with extreme budgetary constraints (or even budgetary non-existence) can find it impossible to justify the resources needed to manage an ongoing social media presence.

In other words, sometimes there’s no choice: Hire a social media intern, or forego a social media presence altogether.

Despite the warnings of naysayers, though, utilizing a social media intern doesn’t have to be a doomsday scenario. It just requires a little careful preparation.

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Topics: Business, business, dashboard, education, facebookt, gremlin, gremln, intern, internship, linkedin, management, media, non-profit, organization, ROI, small business, social, social media, strategy, success, team, twitter

Click-Happy: How many clicks does it take to make your social media strategy a success?

Posted by Clayton Smith on February 28, 2012

One of the best and simplest ways to get an idea of your social media ROI is by tracking the number of people who click the links you post to your social networks. Tools like Brev.is make it easy to track your social media links and determine
precisely how many people have clicked
through to your main content.

This number of click-throughs not only tells you how many people thought your link was worth clicking, but it also helps you discover the best time(s) of day to publish posts, what sort of teasers are best for your links, and what sort of content really interests your fans and followers. Heck, with Gremln’s Target Pages tool, you can even track link clicks from your tweet all the way to the actual sale. ROI measurement doesn’t get much better than that.

But the number of clicks can only take you so far. At some point, you’re going to need to sit down and answer the question, “How many clicks is enough?” How many times does your adoring public need to click on a link before you can call your tweet a success?

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Topics: analytics, brev.is, Business, business, click, education, gremlin, gremln, link, Marketing, media, ROI, social, strategy, success

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