Hiring Your Social Media Dream Team, Part 1 – Getting Organized

Posted by Emily Lange Rodecker on January 14, 2015

 

Have you resolved to improve your social media marketing efforts? If getting a team together that can help you meet your social media goals is part of your game plan, we’ve got some advice for you to heed when staffing your social media squad.

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Topics: social media, social media marketing, Social Media Marketing, social media policy, strategy, tips

Marketing to the Generations: 4 Tips for Getting – and Keeping – Gen Z’s Attention

Posted by Emily Lange Rodecker on September 19, 2014

You’ve mastered marketing to Generations X and Y. Now it’s time to gear up for the next generation – Gen Z – the post-Millennials who grew up with the internet and will redefine the way you reach your future audience.

First, let’s get a better understanding of the people that make up Generation Z. Defined as those born between 1992-2010, Generation Z-ers are currently in their teens and early twenties. According to Mashable, “Nearly half of teens who use the Internet buy things online, more than four in five will use social networks this year, and 96% of U.S. teens ages 12 to 17 will use the Internet at least monthly.”

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Topics: Business, generation z, social media, social media for banking, Social Media for Banking, social media marketing, Social Media Marketing, strategy

Marketing to the Generations: How to Connect With Gen X

Posted by Mikki Ware on August 15, 2014

Ask yourself: who is your audience? All financial institutions are not created equally, so it is important to have a grasp on to whom you are selling your services. Previously, we discussed how to reach out to millennials, those born between the years of 1980-1999. Now it’s time to talk about their predecessors, the group born between 1960-1979 who Douglas Coupland famously coined as Generation X.

Generation X presents an interesting challenge for marketers because there is no slam dunk way of appealing to them. They are tech savvy, but not as likely as millennials to look for their banking solutions online. They have a bit of money, but quite a bit more debt than Boomers; not that Gen X are frivolous spenders. The debt is a result of their position as the most educated generation, and consequently, the generation who owes the most in student loans. Let’s take a look at what else you can expect from Gen X, and how to close the deal with them.

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Topics: facebook, Gen X, linkedin, Marketing, social media, Social Media, social media marketing, Social Media Marketing, strategy, twitter, twitter marketing

Gremln Get Started Guide For Banks: 3 Key Steps For Social Media Strategy

Posted by Emily Lange Rodecker on May 28, 2014


So you have decided your bank needs a social media presence – great – now what? Before creating your social media accounts, the Gremln Get Started Guide outlines 3 key steps for a successful social media strategy:

1)     Determine Your Purpose & Voice – Decide how you plan to use social media to further your organization. Is it for brand awareness? Building relationships within your community, customer service, or all of the above? The goals you set for your brand on social media will determine the direction of your strategy. Additionally, you will need to define the “voice” of your social media to ensure your messages have the same tone across the board. Are you casual and fun, friendly, or more professional? Know your audience and choose the voice most representative of your brand.

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Topics: compliance, Compliance, facebook, FFIEC, gremlin, linkedin, social media, Social Media, Social Media Education, social media for banking, Social Media for Banking, strategy, twitter, twitter business, twitter marketing

Social Media & Banking: Gremln Get Started Guide – Part 3

Posted by Emily Lange Rodecker on October 29, 2013

Setting Up Your Twitter Profile

Twitter – 140 characters of sheer bliss! Don’t feel that way? Don’t stress. We’ve got the basics covered here for you – from setting up your profile to plotting your online presence – guiding you step-by-step through the process.

Twitter is a micro-blogging site that started in 2006 as a San Francisco-based company’s internal communication tool. It quickly evolved into one of the most communicative social networks available. Friendships, customer relationships, and even marriage proposals have blossomed within its short-and-to-the-point confines.

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Topics: 101, Business, business, Marketing, social media, Social Media Education, social media for banking, Social Media for Banking, social media for business, social media marketing, strategy, twitter, twitter business, twitter marketing

Creating a Social Media Policy: Where to Begin?

Posted by Emily Lange Rodecker on February 5, 2013

Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little finesse. In any case, you need to know where to start, what to include, and why it matters. We have some tips to get you on your way toward compliant, secure, and engaging social media success.

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Topics: 101, Business, business, compliance, gremln, Marketing, policy, regulation, social media, social media policy, strategy, tips, twitter business tools

Make 2013 A Success! Get Your Social Media In Shape

Posted by Emily Lange Rodecker on January 29, 2013

We’re one month deep into 2013, and you’ve been hitting the gym like a champ. You’re reading more, watching less TV, eating healthy, quelling your vices, and basically knocking all your personal resolutions out of the park. Will power 1, couch potato 0. Way to go, you.

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Topics: 101, Business, business, gremln, Marketing, ROI, social media, Social Media for Small Business, strategy, twitter business tools

Let Them Post: Why You Should Allow Your Employees to Use Social Media at Work

Posted by Emily Lange Rodecker on January 24, 2013

You’ve jumped on the “Bring Your Own Device” bandwagon at the office – your employees are accessing company email on their personal devices, working remotely on their own laptops, taking company calls on their cell phones. It’s time to think about how social media fits into the picture. Are you also allowing your employees to “Bring Your Own Social” (BYOS)? Before you cry “Distraction! Information leaks! Inappropriate posts! Oh, the horror!” – remember this: your employees are smart. That’s why you hired them. Not to say that mistakes can’t happen, but Gremlin Social is here to help with ways your employees can BYOS to the business world while still being responsible to your brand.

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Topics: branding, bring your own device, bring your own social, Business, compliance, facebook, gremln, small business, social media, Social Media for Small Business, strategy, twitter business, twitter business tools

4 Ways to Measure Social Media ROI with Gremln

Posted by Clayton Smith on December 14, 2012

Now that 2012 is just about over, I can officially state, with all appropriate certainty, that the social media question I heard the most often this year was, “How do I determine social media ROI?” The main reason returns on social strategies are so important, of course, is that success (or the lack thereof) almost always determines budgets, and every now and then it even determines jobs. Which makes this a very important question indeed.

Some people will tell you that you can’t calculate social media ROI, but I respectfully disagree. Measuring social media ROI isn’t impossible…it just isn’t straightforward.

When you calculate return on a traditional financial investment, there’s a simple, straightforward calculation that allows you to quickly determine your return: ROI = (Gain from Investment – Cost of Investment) / Cost of Investment. The reason this formula is so straightforward is that all the variables are distinct. You know how much money you’ve invested, and you know how much money you’ve gained from that investment. Simple.

The reason social media returns aren’t quite so simple to calculate is because the variables aren’t as clear cut. What, exactly, have you invested? Employee salary? Graphic design costs? Social media software costs? Facebook ad expenditures? Product giveaways? Where do you draw the line between social media resources and everyday business expenses?

And how about that return? Ideally, of course, you’ll see an increase in revenue as a direct result of your social strategies, but that’s not the only type of positive return you can get. What about engagement? Social media is all about building communities of people who, when the time is right, will rally around your product or service…so high levels of engagement are important, aren’t they? And how about brand strength? If you can manage to move your Facebook likers from fans to brand loyalists, what’s the dollar value there? Certainly that’s a positive return. The same goes for customer service. If you use your social media as a customer service tool (and you should), isn’t customer satisfaction a positive return on that investment?

The problem isn’t that social ROI is impossible to calculate; the problem is that there are just too many ways to calculate it. In order to get an accurate return measurement, you’ll need to settle on the type of return you want to measure. Here are four suggestions on getting started, with a little help from Gremln:

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Topics: 101, brand, Business, business, campaign, dashboard, education, facebook, google+, google plus, gremlin, gremln, linkedin, Marketing, media, ROI, small business, social, social media, strategy, twitter

Social B2B Tips for the 3 Big Networks

Posted by Clayton Smith on December 10, 2012

If you’re in the business-to-business sector, then you’ve probably already picked upon this…but B2B social media marketing is hard.

I mean, it’s really hard. Much harder than social B2C. You know why? Because businesses may have social media accounts, but businesses aren’t the ones using those accounts. It’s people who use them, employees like you or me or the guy next door who sit down to manage the Facebook, Twitter, and LinkedIn accounts for their companies. And when they sit down to manage those accounts, they typically have one directive; “Send our content out.”

Businesses exist on social networks in order to spark engagement based on their own, in-house content. Generally speaking, they don’t exist to gather other businesses’ content in, unless that other content directly involves the company (in an @mention, for example, or in a post on the company’s Facebook page).

What this basically amounts to is the fact that when you engage in B2B marketing on social media, you’re really sending out content that you hope will be seen and registered by a marketing employee who’s not looking for it.

Like I said. B2B is hard.

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Topics: B2B, B2C, Business, dashboard, education, facebook, gremlin, gremln, linkedin, Marketing, media, ROI, social, strategy, twitter

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