4 tips to turn credit union employees into social media advocates

Posted by Doug Wilber on July 23, 2019

 

This article was originally published to Credit Union Journal.

Credit unions should know by now that a marketing strategy without social media isn’t an option. As the CEO of a company that helps financial institutions, including credit unions, reach audiences and build awareness online while remaining within the boundaries of compliance, I’ve seen that social media is the best way for brands to connect with communities. But in a digital landscape full of branded content, how can you break through to send messages that will resonate with your audience?

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Topics: social media strategy, Social Media for Credit Unions, Social Selling, Employee Advocacy

Using Social Media to Ignite Social Selling for Your Organization

Posted by Doug Wilber on July 16, 2019

 

This article was originally published to The Venture Center.

Brands must reach consumers where they are — today it’s all about social media. Consumers want to hear a brand’s social voice, not the cut-and-dried one on TV commercials and billboards. In your quest to grab consumers’ attention in this distraction-heavy media landscape, build that social voice by letting your employees speak for your brand on social media. It’s called social selling and it works.

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Topics: content marketing strategy, stats, Social Selling, Employee Advocacy

Why social selling holds the key to winning consumer trust

Posted by Doug Wilber on July 2, 2019

 

This article was originally posted to BAI Banking Strategies.

Most people would sooner talk about politics, religion and romance than start a conversation on income levels or credit scores. Perhaps that even describes the person sitting in the cubicle next to you. Or you.

So how can your bank expect to stand out in a world where conversations about money remain so taboo? The answer is simple: Build trust.

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Topics: social media compliance, social media ROI, Social Selling, Employee Advocacy

The Best Ways to Build Trust with New Generations

Posted by Doug Wilber on June 11, 2019

This article was originally published to ABA Bank Marketing.

It’s hard to imagine a banking executive who doesn’t recognize the need to reel in younger customers. Doing so gives a financial institution the opportunity to engage consumers just as they’re beginning to build their wealth. Later in life, the thinking goes, they’ll be ready for more lucrative products (investments, retirement accounts, mortgages, life insurance, etc.), and in theory, these individuals will turn first to the institution where they already have a trusted relationship.

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Topics: generation z, Social Selling, Employee Advocacy, millennials

Get to Know Gremlin: Joshua ‘Schwartzy’ Schwartz, Head of Customer Growth

Posted by Meghana Hermes on March 26, 2019

At Gremlin Social, we think it’s important for our clients, partners, and other stakeholders to be able to put a face to a name. That’s why we like to do monthly employee spotlights! This month, we sat down with Joshua Schwartz, head of customer growth, to ask him a few questions about his experience at Gremlin.

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Topics: team, Social Selling, About Gremlin Social

Calculating Costs Part 2: Empower Your Employees on Social While Retaining Control of Your Brand

Posted by Will Moses on March 20, 2019

As a financial institution, consumer trust is your currency, but building that trust (and converting it to sales) involves more than creating and deploying a few TV and radio ads. Rather, it’s about starting a two-way dialogue with your customers — and as we discussed in part one of our “Calculating Costs” series, your employees are the perfect conduit for doing just that.

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Topics: ROI, social media ROI, strategy, team, social media measurement, Social Selling

Calculating Costs Part I: Make 2019 the Year for Social Media Marketing

Posted by Will Moses on March 12, 2019

Traditional advertising channels like TV, print, and radio are quickly going the way of the dinosaur, but advertising trends in banking seem to be lagging. Digital advertising spend eclipsed that of TV all the way back in 2017, yet many financial institutions still spend the bulk of their advertising budgets on channels that provide little opportunity for customization, measurement, and direct customer engagement.

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Topics: ROI, social media ROI, strategy, team, social media measurement, Social Selling

Out: Social Influencers; In: Social Selling

Posted by Doug Wilber on February 26, 2019

This article was originally posted to ABA Bank Marketing.

When it comes to modern advertising, subtlety is everything. Think about it: Consumers are bombarded with 2,617 media touchpoints every single day, and they’re getting better at identifying and ignoring marketing messages they deem irrelevant or just plain annoying.

In your quest to grab consumers’ attention in this distraction-heavy media landscape, you might be tempted to partner with social media influencers to review and recommend your offerings. But this so-called subtle strategy just doesn’t make sense for financial brands. For one thing, most social media influencers lack the specific industry knowledge necessary to become a trusted voice in finance. For another thing, why would you hire an external advocate when your most valuable marketing channel exists within your company’s own walls?

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Topics: Social Media, Social Media Marketing, team, Social Selling

Get to Know Gremlin: Will Moses, Director of Business Development

Posted by Meghana Hermes on January 29, 2019

At Gremlin Social, we think it’s important for our clients, partners, and other stakeholders to be able to put a face to a name. That’s why we like to do monthly employee spotlights! This month, we sat down with William Moses, the director of our business development department, to ask him a few questions about his experience at Gremlin.

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Topics: sales, social media knowledge, team, Social Selling, About Gremlin Social

Buzzword Breakdown: Social Sellers vs. Social Influencers

Posted by Doug Wilber on December 18, 2018

The world of social media marketing can be complex. Because it’s a relatively “young” branch of marketing, many company leaders in established industries are still getting up to speed on best practices and even vocabulary. This can pose issues. When you confuse important terms, for instance, you jeopardize your goal of deploying marketing messages that will truly resonate with your customers and prospects.

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Topics: social media ROI, social media tips, social media measurement, social media risk management, bank marketing, Social Selling

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