How Banks Can Boost Engagement and Get More Reach on Social Media

Posted by Doug Wilber on March 10, 2020

To effectively optimize your bank’s marketing budget, you want as many eyes on your content as possible, right? First, you must understand what’s driving your engagement and unlock  the power of social selling  with your employees. 

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Topics: social media strategy, engagement, social media 101, Social Media for Banking, social media updates, strategy, bank marketing, Social Selling

View Compliance as a Guide — Not a Restriction — for Social Media

Posted by Ben Timmons on March 3, 2020

The relationship between social media and the banking industry has grown cozier over the last several years. However, while social media is proven to be a powerful marketing tool, the strict boundaries of compliance in banking present a potential roadblock. A financial institution’s social media marketing success largely depends on how easy it is to define “compliant” — and how difficult it is for loan officers and other employees to consistently adhere to those rules.

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Topics: Compliance, social media compliance, Social Media for Banking, social media for mortgage, Social Media for Mortgage Banks, social media regulations, strategy, social media risk management, social media management and compliance, bank marketing, Social Selling

4 Ways Your Bank Can Capture Refinancing Business Through Social Media

Posted by Will Moses on February 25, 2020

Interest rates are at all-time lows and that means opportunity is on the table for banks. Social media is the perfect tool for building awareness, educating audiences and persuading customers so that your team can close more refinancing deals.

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Topics: lender, mortgage, Social Media for Banking, social media for mortgage, Social Media for Mortgage Banks, strategy, bank marketing, Social Selling, VidVerify

3 Questions to Ask When Measuring Social Return

Posted by Sara Harris on February 18, 2020

This article was originally published to ABA Banking Journal.

To make sure your social selling campaign’s return on investment is strong enough to make the risk and time expenses well worth it, you’ll want to ask yourself these three measurement questions. 

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Topics: Social Media for Banking, strategy, social media measurement, Social Selling, ABA

How Six Financial Marketers Are Creating Value in Social Media

Posted by Will Moses on February 11, 2020

What's Working Today and What's Next for Tomorrow

Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing. Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.

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Topics: Social Media for Banking, strategy, social media management and compliance, bank marketing, Social Selling, social media study

Connecting Social Clicks to Dollars

Posted by Will Moses on February 4, 2020

This article was originally published to ABA Banking Journal.

To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are measuring the success of their social media programs.

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Topics: Social Media for Banking, strategy, social media measurement, Social Selling, social media study, ABA

Social Media Moves at Lightning Speed. Here’s How Banks Can Keep Up.

Posted by Ben Timmons on January 7, 2020

Today’s consumers are used to getting information when and how they want it. PwC reports that almost 80% of U.S. consumers identify “speed, convenience, knowledgeable help, and friendly service” as the most important attributes of positive customer experiences. That’s why slow, inefficient social media content creation and approval processes can lead to a perception of poor customer service — which can eventually cause you to lose important customers.

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Topics: social media content, Social Media for Banking, Social Selling, Social Listening

Governance and Control in Social Media (An ABA Research Study)

Posted by Ben Timmons on December 3, 2019

This article was originally published to ABA Banking Journal.

To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are approaching social media and compliance.

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Topics: marketing best practices, social media for loan officers, Social Selling, Employee Advocacy, ABA

Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending

Posted by Doug Wilber on November 19, 2019

This article was originally published to The Financial Brand.

To better compete for Millennials' credit needs, financial marketers can help empower their lending teams by embracing three practices used by the broader real estate community to build relationships and business.

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Topics: lender, marketing best practices, mortgage, social media for loan officers, Social Selling, Employee Advocacy

4 tips to turn credit union employees into social media advocates

Posted by Doug Wilber on July 23, 2019

 

This article was originally published to Credit Union Journal.

Credit unions should know by now that a marketing strategy without social media isn’t an option. As the CEO of a company that helps financial institutions, including credit unions, reach audiences and build awareness online while remaining within the boundaries of compliance, I’ve seen that social media is the best way for brands to connect with communities. But in a digital landscape full of branded content, how can you break through to send messages that will resonate with your audience?

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Topics: social media strategy, Social Media for Credit Unions, Social Selling, Employee Advocacy

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