Counter-intuitive Advice: Social Selling Builds Trustworthy Brands

Posted by Doug Wilber on July 2, 2018

To build consumer trust in both social media and the financial services sector, banks should implement policies to increase transparency and make social selling a cornerstone of their marketing strategy.

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Topics: Social Selling

Social Selling for the Mortgage Industry: Strategies for Empowering the Modern Day Homebuyer

Posted by Doug Wilber on June 28, 2018

As consumers increasingly turn to digital channels to drive their home buying journey, compelling content distributed via social media has become an integral tool for any loan officer looking to accelerate their sales pipeline and close more deals.

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Topics: Social Media for Mortgage Banks, Social Selling

How Gremlin Social Can Help Loan Officers Focus on Closing More Deals

Posted by Doug Wilber on May 16, 2018

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Topics: sales, social media for loan officers, Social Selling

Facebook, LinkedIn, and Twitter Generate Highest Marketing ROI — But Only if You Know How to Use Them

Posted by Doug Wilber on May 3, 2018

LinkedIn, Facebook, and Twitter remain the three best channels for social media marketing investment, but brands still need to create original, useful, and engaging content for these platforms if they expect to generate much ROI.

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Topics: Social Selling

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