Risky Business: How to Protect Your Social Media Presence

Posted by Emily Lange Rodecker on May 14, 2013

Social media has a love-hate relationship with risk. You’re encouraged and expected to take some risks by trying new content concepts, playing around with your posting schedule, and developing methods to elicit customer engagement. Being at the mercy of your customers, fans, and followers can be risky indeed – but it can also prove beneficial for your marketing, brand awareness, and customer service efforts.

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Topics: Business, business, facebook, linkedin, risk management, social media, Social Media for Small Business, twitter

Get Your C-Level Executives Serious about Social

Posted by Emily Lange Rodecker on May 1, 2013

As the CEO (or CFO, CMO, or any other C-level executive) you’re a pretty big deal. Your hard work has paid off and you’re seen as a thought leader by your customers, competitors, and employees. People want to hear what you have to say. You know you need to be where your customers are, but there’s already an incredible amount on your plate (note the aforementioned big-dealness). Can you really add social media as one more way to spend your time? We think yes – here’s why:

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Topics: Business, business, CEO, Compliance, gremln tips, social media, social media marketing

Laugh It Up! 4 Ways Humor Helps Engagement

Posted by Emily Lange Rodecker on April 1, 2013

Sometimes, you just need a friendly reminder to inject some fun into your social media routine – it can jumpstart engagement and remind followers why they enjoy your brand in the first place! Humor indicates there’s a human behind the posts, and can help your followers identify with you. If you're not too confident in your comedy routine, we have a few suggestions to help you bring some fun into your social media content calendar.

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Topics: 101, Business, engagement, humor, social media

Finding Your Social Audience: A Treasure Map to Social Media Gold!

Posted by Emily Lange Rodecker on March 19, 2013

When it comes to building your social media audience, there's no reason you shouldn't go for the gold!

It’s not all luck – creating (and boosting) your fan base takes a lot of hard work – especially if you are just getting started with social media. We like to think of it as a treasure hunt, so we’re sharing a map of tips to help you take charge of your search for a successful, engaged social media audience. 

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Topics: 101, audience, blogs, Business, facebook, linkedin, social media, twitter

What's New in Social Media: March 15, 2013

Posted by Emily Lange Rodecker on March 15, 2013

We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social.

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Topics: analytics, facebook, google plus, netflix, pinterest, social media, social media news, social media update, Social Media Updates, tips, youtube

Facebook News Feed & What It Means For Your Business Page

Posted by Emily Lange Rodecker on March 11, 2013

Last week, Facebook announced the most dramatic change to its design and functionality since the social network’s inception seven years ago. The change reinforces a trend we’ve been seeing for quite a while now, most recently evidenced by Facebook Graph Search. Great content really, seriously, truly IS king.

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Topics: Business, business, facebook, news feed, social media, Social Media Updates

What’s New in Social Media: March 1, 2013

Posted by Emily Lange Rodecker on March 1, 2013

We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social. 

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Topics: angry birds, facebook, google plus, instagram, social media, social media news, Social Media Updates, twitter, update

5 Ways to Stay Safe & Compliant with the FFIEC Social Media Guidance

Posted by Emily Lange Rodecker on February 25, 2013

On January 23, 2013 the FFIEC (Federal Financial Institutions Examination Council) released proposed guidance for social media use by institutions within the regulated banking industry, providing an outline for financial institutions to monitor & manage the risk associated with becoming active with social media. Below we share  tips to help you keep your bank safe and compliant. 

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Topics: archiving, Business, compliance, Compliance, FFIEC, filtration, keyword moderation, reputation management, social media, social media for banking, Social Media for Banking, social media policy, team management, training

Social Media Guidelines from the FFIEC: Is Your Bank Still Compliant?

Posted by Emily Lange Rodecker on February 19, 2013

December 2013 – UPDATE:

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Topics: Business, business, compliance, Compliance, facebook, google+, regulation, regulatory, social media, Social Media for Banking, social media for business

Creating a Social Media Policy: Where to Begin?

Posted by Emily Lange Rodecker on February 5, 2013

Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little finesse. In any case, you need to know where to start, what to include, and why it matters. We have some tips to get you on your way toward compliant, secure, and engaging social media success.

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Topics: 101, Business, business, compliance, gremln, Marketing, policy, regulation, social media, social media policy, strategy, tips, twitter business tools

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