Updated Social Media Guidance from the FFIEC: Is Your Bank Still Compliant?

Posted by Emily Lange Rodecker on December 19, 2013

December 2013 – UPDATE:  

Nearly one year after putting out a proposed guidance on social media use for financial institutions, the Federal Financial Institutions Examination Council (FFIEC) issued “Social Media: Consumer Compliance Risk Management Guidance.” This guidance has been adopted by FFIEC member organizations, including the Office of the Comptroller of the Currency (OCC), Board of Governors of the Federal Reserve System (Federal Reserve Board), Federal Deposit Insurance Corporation (FDIC), National Credit Union Administration (NCUA), the Consumer Financial Protection Bureau (CFPB) (collectively, the Agencies), and the State Liaison Committee (SLC).

These regulatory bodies overseeing financial institutions recognize the importance social media plays in marketing, customer service and audience engagement – but stress the importance of banks, credit unions and savings institutions to remain compliant while participating.

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Topics: Board, Business, CFPB, Compliance, compliance regulationss, consumer compliance, FDIC, FFIEC, NCUA, OCC, risk management, SLC, social media, social media banking, social media compliance, Social Media for Banking, social media regulations

Protect Your Brand from Bad Language

Posted by Emily Lange Rodecker on November 12, 2013

Four letter words. Yuck. You know the ones we mean… that bad language that makes you cringe when you see it coming from the wrong source -- like a brand's Twitter handle. We all like to think that we would never be that social media manager who makes the mistake, but what can you do to really ensure it never happens on YOUR company's accounts?

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Topics: brand damage, Business, compliance, Compliance, compliant social media, filtration, moderation, risk management, secure social media, social branding, social media, social media for business

Social Media & Banking: Gremln Get Started Guide - Part 4

Posted by Emily Lange Rodecker on November 6, 2013

LinkedIn: The Professional Social Network

As the “professional” social network, LinkedIn is particularly beneficial to those in the financial services industry. Not only can you position yourself and your bank for others to find your services, you can actively monitor your clients’ profiles to stay abreast of major life changes – promotions, relocations, and retirements can all mean changes in a person’s financial situation, one that may just require your expertise.

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Topics: compliance, compliant social media, linkedin, social banking, social media, social media 101, social media and banking, social media compliance, social media education, Social Media Education, Social Media for Banking

Social Media & Banking: Gremln Get Started Guide – Part 3

Posted by Emily Lange Rodecker on October 29, 2013

Setting Up Your Twitter Profile

Twitter – 140 characters of sheer bliss! Don’t feel that way? Don’t stress. We’ve got the basics covered here for you – from setting up your profile to plotting your online presence – guiding you step-by-step through the process.

Twitter is a micro-blogging site that started in 2006 as a San Francisco-based company’s internal communication tool. It quickly evolved into one of the most communicative social networks available. Friendships, customer relationships, and even marriage proposals have blossomed within its short-and-to-the-point confines.

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Topics: 101, Business, business, Marketing, social media, Social Media Education, social media for banking, Social Media for Banking, social media for business, social media marketing, strategy, twitter, twitter business, twitter marketing

Social Media & Banking: Gremln Get Started Guide - Part 2

Posted by Emily Lange Rodecker on October 22, 2013

Get Friendly with Facebook!

When you think of social media, the first network that probably comes to mind is Facebook, and for good reason -- it currently boasts more than 1.2 billion users worldwide.

Upwards of 15 million businesses, companies, organizations, and public figures have company Pages -- and Facebook continues to gain more and more power as a marketing, customer service, and outreach tool. These Pages can be managed by a number of admin, and are easily integrated into Gremln's dashboard system.

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Topics: 101, Business, business, education, facebook, facebook business page, Facebook company page, facebook fan page, social media, social media 101, Social Media Education, social media for banking, Social Media for Banking, social media marketing

Social Media Update: October 3, 2013

Posted by Emily Lange Rodecker on October 3, 2013

We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social.

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Topics: facebook, graph search, news, social media, social media education, social media knowledge, social media tips, Social Media Updates, twitter, update, yahoo

Gremln Customer Spotlight:Bank of Urbana

Posted by Emily Lange Rodecker on September 16, 2013

We love hearing how our customers are taking advantage of all that Gremln has to offer – so much so that we decided to share some of their experiences on our blog! We’re introducing Customer Spotlights where we highlight how social media marketers just like you are using Gremln to help boost their brands.

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Topics: Customer Spotlight, facebook, gremln, gremln tips, social media, social media for banking, Social Media for Banking, social media for business, social media marketing, twitter

Facebook's Updated News Feed:What You Need to Know

Posted by Emily Lange Rodecker on September 12, 2013

The algorithm for how Facebook decides which messages will be presented in any given user’s News Feed seems like it is ever-changing. Depending on what you like, share, comment on, and follow, you may or may not have a higher likelihood of being inundated with pop-culture news, updates from your college buddies, or photos of your cousin’s latest offspring. As a Business Page administrator, you might feel like it's a bit... rigged. The more you understand about how the algorithm works, the better chance you have of placing your content in a way that will bring it to your audience's attention.

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Topics: EdgeRank, facebook, Facebook Pages, news feed, social media, Social Media Education, Social Media News

Is Your Social Media Policy Legal? Protect Yourself & Your Employees

Posted by Emily Lange Rodecker on September 3, 2013

You want to encourage your employees to be social ambassadors and share your brand with all their friends and followers. But you’ve also heard horror stories of employees taking to the social networks to post offensive, obscene and inappropriate comments and actions relating to their jobs. (Domino’s Pizza and Taco Bell, anyone?) As you work to strike a balance between inspiring positive social conversations and limiting negative or inappropriate comments, you also need to consider where the law comes into play. What can you legally prohibit your employees from doing? What social media activities can you protect yourself against as an employer, without infringing on your employees’ rights?

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Topics: Business, national labor relations act, national labor relations b, national labor relations bureau, NLRA, NLRB, social media, Social Media Education, social media policy

Social Media Update: August 29, 2013

Posted by Emily Lange Rodecker on August 29, 2013

It’s been a busy couple of weeks in the social media world – we’ve got the latest roundup to help you stay up-to-speed with all the news you need to know.

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Topics: algorithm, facebook, facebook promotions, facebook rules, instagram, news, news feed, social media, Social Media Updates, twitter, vine, waze

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