This Week in Social Media - 11.11.11

Posted by Clayton Smith on November 11, 2011

Happy 11's! We here at Gremln hope you've had a great week and that you're about to have an even greater weekend. Here are some of the social media news highlights you may have missed this week:

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Topics: facebook, google+, google plus, gremln, news, QR code, social media, Social Media News, twitter

This Week in Social Media News - 11.4.11

Posted by Clayton Smith on November 4, 2011

It's hard to believe that it's already the first Friday in November. Time is flying here at Gremln as we get deeper and deeper into our private beta tests. With all the work we've been doing on the system, we don't always remember to check in on what's going on in the world, so if you're like us, here are some of the week's social media headlines you may have missed:

Google Gets Dizzy
Google went viral yesterday when the public discovered that typing "do a barrel roll" into the search box triggered a nifty surprise. But that's not the only fun extra the search giant has in store... (via Mashable)

Groupon Goes Public
The king of daily deal sites finally launched its IPO, after a long and rocky road to semi-stabilization. Anyone out there itching to buy a piece? (via CNN)

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Topics: facebook, gremln, Groupon, holiday, news, social media, Social Media News

Social Media 101: Klout

Posted by Clayton Smith on November 1, 2011

“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we explore the social media influence measurement tool Klout.

Klout is a program that analyzes and scores a person’s online influence through social media networks, such as Facebook, Twitter, and LinkedIn. Klout uses a secret algorithm in order to determine the strength of each person’s sphere of influence on a scale of 0-100. A low Klout score means a lower level of influence; a higher score means a higher influential impact. Klout arrives at its score by measuring True Reach (how many people you influence), Amplification (how much you influence those people), and Network Impact (the influence of your network). The more active and responsive you are on social networks, the higher your Klout score is likely to climb.

Klout is currently able to draw social media influence variables from 12 networks, including Facebook, Twitter, LinkedIn, Google+, Foursquare, and YouTube. The more networks a person links to his personal Klout page, the more accurate the Klout score becomes.

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Topics: 101, facebook, Foursquare, google+, google plus, gremln, klout, linkedin, Marketing, ROI, social media, Social Media Education, twitter

This Week in Social Media - 10.28.11

Posted by Clayton Smith on October 28, 2011

Happy Friday, everybody! That means we're close to the end of another work week...and it also means it's time for the weekly social media news round-up!

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Topics: facebook, google+, google plus, gremln, news, social media, Social Media News, twitter

Social Snafu -- Recovering from a social media marketing faux pas

Posted by Clayton Smith on October 25, 2011

It’s every social media manager’s nightmare. One tweet taken out of context. One Facebook post with a catastrophic grammatical error. One good-natured joke that offends legions of social media users. One accidental check-in at the strip club down the street on your company’s Foursquare account instead of your own. Before you know it, without any malicious intent, you’ve managed to spearhead the biggest PR disaster in your company’s history, in 140 characters or less.

The social media screw-up has become pretty legendary. The news seems to be flooded with examples of people making poor social media choices and putting their brands’ reputations at risk. From Gilbert Gottfried to Anthony Weiner, social media snafus are everywhere, and they can mean serious harm to your company and your career.

First, let's face facts: The social media faux pas happens. Hopefully it won't happen to you, but it might. In case it ever does, here are a few tips for dealing with it.

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Topics: Anthony Weiner, Business, business, education, embarrass, facebook, faux pas, Gilbert Gottfried, Marketing, Nivea, offensive, ROI, social media, strategy, twitter

This Week in Social Media - 10.21.11

Posted by Clayton Smith on October 21, 2011

It's been an exciting week here at Gremln, as we've officially launched our first round of beta test accounts! That's the big news here on our end--here are some more social media highlights you might have missed this week.

(Google) Buzz Off
Google's first real foray into social networking, Google Buzz, was officially laid to rest this week. This may come as little surprise, given Google's much more popular Google+, but it marks an interesting milestone for Google's social networking goals. Bon voyage, Google Buzz. Enjoy your retirement with Google Wave.

Google kills off Buzz, its ill-fated social network

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Topics: google+, google plus, gremln, Marketing, news, social media, Social Media News

Beta Testing: What it is, why we do it, and how you can get in on the action!

Posted by Clayton Smith on October 10, 2011

Things are really ramping up here at Gremln, and the word of the day is “beta.” We’re in the process of opening up our Gremln software for a limited, private beta test. Now, the term “beta test” is one that’s tossed around pretty regularly in the tech world, but Gremln is a tool designed for every business, not just tech companies. So for those of you staring warily at the screen and thinking, “What exactly do you mean by this ‘beta test’ or whatever it’s called?” – this blog’s for you.

A beta test is a step in the cycle of a software product release. The name comes from the Greek alphabet (not the fish—sorry, ichthyophiles, but that's "betta fish"), of which “beta” is the second letter, right after “alpha.” Why do we use Greek letters instead of the more popular English alphabet? Probably because “beta testing” sounds cooler than “b testing.” More to the point, though, the Greek language holds special significance in mathematics, and mathematical language is the basis for software development.

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Topics: beta, business, gremln, Gremln News, launch, Marketing, ROI, sneak peek, social media

The Week in Social Media - 10.7.11

Posted by Clayton Smith on October 7, 2011

"The Week in Social Media" is a new Friday series on the Gremln Blog where we highlight some of the important social media news stories from the past week.

Much of the world's tech news was put on hold this week as we lost one of the greatest innovators of our time, Steve Jobs. He will be sorely missed, and though it's not a story you're likely to have missed, we wanted to start off this week's recap with CNN's 5 memorable quotes from Steve Jobs.

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Topics: education, facebook, linkedin, Marketing, news, social media, Social Media News, twitter

What Would a Business Page Look Like on the New Facebook Timeline? We Want to Hear From You!

Posted by Clayton Smith on October 6, 2011

By now, it's pretty much common knowledge that Facebook is releasing a fancy new profile style called Timeline. While its full-scale launch has been pushed back due in part to a legal skirmish, some users have been given early access to the Timeline. (You can check out my recap of the changes at "The Gremln Guide to Facebook's New Timeline.") It should be rolling out to all users soon.

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Topics: branding, Business, facebook, gremln, Marketing, ROI, social media, Timeline

The Week in Social Media - 9.30.11

Posted by Clayton Smith on September 30, 2011

"The Week in Social Media" is a new Friday series on the Gremln Blog where we highlight some of the important social media news stories from the past week.

Facebook's major redesign announcement last week has caused quite a ripple effect of media coverage, which has carried over into this week and overshadowed much of the more recent social media news. Here are a handful of the stories you might have missed.

Google+ Gets Bigger
Spurred on by the frustration many people felt about Facebook's latest round of design changes, the now-open-to-the-public Google+ made huge gains this week in terms of user numbers. According to "Google+ unofficial statistician" Paul Allen, G+ hit 50 million users faster than any other major social network.

Google+ traffic surges, closes in on MySpace, LinkedIn

G+ hit 50 million users today

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Topics: facebook, google+, google plus, gremln, news, social media, Social Media News, twitter

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