Social Media and the Bank's Strategic Goals

Posted by Meghana Hermes on January 14, 2020

This article was originally published to ABA Banking Journal.

To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are using social media to advance their strategic goals.

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Topics: Social Media for Banking, strategy, social media study, ABA

Gremlin Social Releases the Only Benchmarking Study for Financial Services

Posted by Doug Wilber on December 4, 2018

How do my social media efforts stack up against the efforts of other financial institutions? Are these efforts translating to business results? Where do I need to focus to improve?

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Topics: social media results, social media update, Year In Review, social media measurement, bank marketing, social media study

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