It's 10 p.m. Do you know who's using your company’s Twitter account?
Topics: social media strategy, compliant social media, facebook business page, social media posting, social media security, social media tools, team management, twitter, twitter business tools, twitter marketing, social media monitoring, social media risk management, bank marketing
These three banks prove that a smart social media strategy is the key to boosting website traffic, unlocking higher conversion rates, and driving measurable results.
In a media landscape increasingly dominated by social media, your marketing strategy for these platforms can make or break your brand’s success. Marketers need to hold their social media efforts to high standard, creating custom strategies that build their brand, win customers, and yield high ROI.
But all that can amount to a pretty tall order for banks and financial institutions, only 34% of whom consider themselves “very active” on social media. Luckily, there are some shining examples in that 35% who can show brands how to establish a presence on social that’s not only active, but generates real results.
Topics: social media strategy
The new year is always a chance to wipe your slate clean and start fresh. Championing new ideas that will take you a bit out of your comfort zone seems much easier at the beginning of the year, when you are at your most optimistic and energized for what’s to come.
Have you decided your bank needs a social media presence in 2017? Smart move! But now what? Before creating your social media accounts, we at Gremlin Social recommend these three key steps to help you build a successful social media strategy: