Undergoing an M&A? Here Are 4 Key Social Media Considerations

Posted by Ben Timmons on October 8, 2019

 


Earlier this year, BB&T and SunTrust Banks announced that they would be merging. Combined, they created the sixth-largest bank in the United States. With big banks growing more powerful by the day, regional banks have started to realize that if they hope to compete, they need to consider their own M&A options.

Read More

Topics: social media strategy, social media compliance, Employee Advocacy

Accelerate Mortgage Lending Through Social Media Channels

Posted by Ben April on September 24, 2019

 

This article was originally published to The Financial Brand.

Digital mortgage lenders are putting the squeeze on traditional financial institutions. Human connections, however, still provide an edge. Empower your loan officers and other employees to use social media as a way to be human across a wider footprint. Their success can give your institution a little breathing room in the mortgage wars.

Read More

Topics: social media strategy, lender, mortgage, social media for mortgage

Social Media that Matters

Posted by Shelby Cutright on September 17, 2019

 

This article was originally posted to ABA Bank Marketing.

Breaking through the clutter of online platforms to attract and maintain a social media audience is no easy task—and banks must be prepared to adapt their strategies to be successful.

Read More

Topics: social media strategy, content marketing, bank marketing, Employee Advocacy

3 Ways Banks Can Measure Social Media Success

Posted by Sara Harris on September 3, 2019

This article was originally published to ABA Banking Journal.

Easily measurable results are just one benefit of a great social media marketing strategy. Analytics offer definitive information about what’s working, what isn’t, and what needs to change. Plus, the ability to accurately and clearly measure results is much greater with social media than with more traditional bank marketing strategies.

Read More

Topics: social media strategy, metrics, tips, social media measurement

4 tips to turn credit union employees into social media advocates

Posted by Doug Wilber on July 23, 2019

 

This article was originally published to Credit Union Journal.

Credit unions should know by now that a marketing strategy without social media isn’t an option. As the CEO of a company that helps financial institutions, including credit unions, reach audiences and build awareness online while remaining within the boundaries of compliance, I’ve seen that social media is the best way for brands to connect with communities. But in a digital landscape full of branded content, how can you break through to send messages that will resonate with your audience?

Read More

Topics: social media strategy, Social Media for Credit Unions, Social Selling, Employee Advocacy

How Mortgage Lenders Can Empower Loan Officers With Social Media

Posted by Shelby Cutright on June 25, 2019

Predictions for the future of the housing market are positive. Last fall, the Mortgage Bankers Association predicted that mortgage originations will hover around $1.63 trillion in 2019 and increase to $1.68 trillion in 2020.

Read More

Topics: social media strategy, mortgage, social media for loan officers

4 Ways Credit Unions Can Make the Most of Their Social Media Networks

Posted by Meghana Hermes on June 18, 2019

 

 
As society becomes  more connected online , it’s clear that every financial institution needs some kind of social strategy. This is especially true for credit unions, where audiences are specific and community-based. But in a world where organizations of all kinds boast a social media marketing strategy, how can you cut through the noise?
Read More

Topics: social media strategy, credit unions, Social Media for Credit Unions

Get the Most Out of Facebook With These 3 Best Practices

Posted by Doug Wilber on January 15, 2019

Facebook now boasts 80 million small- to medium-sized business pages, and this cutthroat competition means it’s harder than ever to break through the noise.

Read More

Topics: social media strategy, social media education, social media marketing, social media posting, social media tips, bank marketing

3 Tips for Building a Social Media Persona and Deploying Effective Content

Posted by Doug Wilber on October 30, 2018

Have you seen Wendy's cheeky tweets? What about cruelty-free fashion brand Wholesome Culture's meme-filled Instagram? These days, companies throw everything they've got at social media because attention means eyeballs — and eyeballs mean money. For every $2.50 spent on social media, businesses can reach 1,000 people, and 9 out of every 10 consumers say they'd recommend a brand after a positive interaction on social platforms.

Read More

Topics: social media strategy, brand, FFIEC, regulated industry, saving time, social media presents, team management, social media management and compliance, bank marketing, Social Selling

Highlights from the 2018 Bank Marketing Conference

Posted by Doug Wilber on October 16, 2018

 

From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.

Read More

Topics: social media strategy, social media banking, social media for banking, social media marketing, social media policy, social media regulations, social media results, social media tools, social media updates, bank marketing

Subscribe to the Gremlin Social Blog

Recent Posts