Free Resource: Gremlin Social’s COVID-19 Content Digest

Posted by Doug Wilber on March 26, 2020

For bank marketers who are feeling unsure how to handle social media during the COVID-19 pandemic, Gremlin Social is here to help with complimentary resources. 

Read More

Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, bank marketing

5 Social Media Moves Banks Can Make in the COVID-19 Crisis

Posted by Doug Wilber on March 25, 2020

Social media is an important tool to help banks serve their customers in the short-term and build deeper connections with their communities that will last in the long-term. Check out five social media moves every bank marketer should be making right now.

Read More

Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, bank marketing

Managing Your Bank’s COVID-19 Communications in Social Media

Posted by Doug Wilber on March 20, 2020

Financial institution marketing is changing rapidly as the nation hunkers down with mobile devices, laptops and connected TVs. Isolation, working from home and more screen time than ever puts more importance on what banks and credit unions say on social and how they say it.

Read More

Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, bank marketing

Social Media Supports Connections for Banks in a Time of Social Distancing

Posted by Doug Wilber on March 16, 2020

The outbreak of the COVID-19 pandemic has turned life as we know it upside down. In support of social distancing measures, bank customers are staying home – many bank employees too. But that doesn’t mean banking will stop. Things couldn’t be further from business as usual and banks need to change their use of social media accordingly. 

Read More

Topics: social media strategy, engagement, social media 101, Social Media for Banking, social media updates, strategy, bank marketing

How Banks Can Boost Engagement and Get More Reach on Social Media

Posted by Doug Wilber on March 10, 2020

To effectively optimize your bank’s marketing budget, you want as many eyes on your content as possible, right? First, you must understand what’s driving your engagement and unlock  the power of social selling  with your employees. 

Read More

Topics: social media strategy, engagement, social media 101, Social Media for Banking, social media updates, strategy, bank marketing, Social Selling

Undergoing an M&A? Here Are 4 Key Social Media Considerations

Posted by Ben Timmons on October 8, 2019

 


Earlier this year, BB&T and SunTrust Banks announced that they would be merging. Combined, they created the sixth-largest bank in the United States. With big banks growing more powerful by the day, regional banks have started to realize that if they hope to compete, they need to consider their own M&A options.

Read More

Topics: social media strategy, social media compliance, Employee Advocacy

Accelerate Mortgage Lending Through Social Media Channels

Posted by Ben April on September 24, 2019

 

This article was originally published to The Financial Brand.

Digital mortgage lenders are putting the squeeze on traditional financial institutions. Human connections, however, still provide an edge. Empower your loan officers and other employees to use social media as a way to be human across a wider footprint. Their success can give your institution a little breathing room in the mortgage wars.

Read More

Topics: social media strategy, lender, mortgage, social media for mortgage

Social Media that Matters

Posted by Shelby Cutright on September 17, 2019

 

This article was originally posted to ABA Bank Marketing.

Breaking through the clutter of online platforms to attract and maintain a social media audience is no easy task—and banks must be prepared to adapt their strategies to be successful.

Read More

Topics: social media strategy, content marketing, bank marketing, Employee Advocacy

3 Ways Banks Can Measure Social Media Success

Posted by Sara Harris on September 3, 2019

This article was originally published to ABA Banking Journal.

Easily measurable results are just one benefit of a great social media marketing strategy. Analytics offer definitive information about what’s working, what isn’t, and what needs to change. Plus, the ability to accurately and clearly measure results is much greater with social media than with more traditional bank marketing strategies.

Read More

Topics: social media strategy, metrics, tips, social media measurement

4 tips to turn credit union employees into social media advocates

Posted by Doug Wilber on July 23, 2019

 

This article was originally published to Credit Union Journal.

Credit unions should know by now that a marketing strategy without social media isn’t an option. As the CEO of a company that helps financial institutions, including credit unions, reach audiences and build awareness online while remaining within the boundaries of compliance, I’ve seen that social media is the best way for brands to connect with communities. But in a digital landscape full of branded content, how can you break through to send messages that will resonate with your audience?

Read More

Topics: social media strategy, Social Media for Credit Unions, Social Selling, Employee Advocacy

Subscribe to the Gremlin Social Blog

Recent Posts