4 tips to turn credit union employees into social media advocates

Posted by Doug Wilber on July 23, 2019

 

This article was originally published to Credit Union Journal.

Credit unions should know by now that a marketing strategy without social media isn’t an option. As the CEO of a company that helps financial institutions, including credit unions, reach audiences and build awareness online while remaining within the boundaries of compliance, I’ve seen that social media is the best way for brands to connect with communities. But in a digital landscape full of branded content, how can you break through to send messages that will resonate with your audience?

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Topics: social media strategy, Social Media for Credit Unions, Social Selling, Employee Advocacy

How Mortgage Lenders Can Empower Loan Officers With Social Media

Posted by Shelby Cutright on June 25, 2019

Predictions for the future of the housing market are positive. Last fall, the Mortgage Bankers Association predicted that mortgage originations will hover around $1.63 trillion in 2019 and increase to $1.68 trillion in 2020.

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Topics: social media strategy, mortgage, social media for loan officers

4 Ways Credit Unions Can Make the Most of Their Social Media Networks

Posted by Meghana Hermes on June 18, 2019

 

 
As society becomes  more connected online , it’s clear that every financial institution needs some kind of social strategy. This is especially true for credit unions, where audiences are specific and community-based. But in a world where organizations of all kinds boast a social media marketing strategy, how can you cut through the noise?
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Topics: social media strategy, credit unions, Social Media for Credit Unions

Get the Most Out of Facebook With These 3 Best Practices

Posted by Doug Wilber on January 15, 2019

Facebook now boasts 80 million small- to medium-sized business pages, and this cutthroat competition means it’s harder than ever to break through the noise.

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Topics: social media strategy, social media education, social media marketing, social media posting, social media tips, bank marketing

3 Tips for Building a Social Media Persona and Deploying Effective Content

Posted by Doug Wilber on October 30, 2018

Have you seen Wendy's cheeky tweets? What about cruelty-free fashion brand Wholesome Culture's meme-filled Instagram? These days, companies throw everything they've got at social media because attention means eyeballs — and eyeballs mean money. For every $2.50 spent on social media, businesses can reach 1,000 people, and 9 out of every 10 consumers say they'd recommend a brand after a positive interaction on social platforms.

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Topics: social media strategy, brand, FFIEC, regulated industry, saving time, social media presents, team management, social media management and compliance, bank marketing, Social Selling

Highlights from the 2018 Bank Marketing Conference

Posted by Doug Wilber on October 16, 2018

 

From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.

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Topics: social media strategy, social media banking, social media for banking, social media marketing, social media policy, social media regulations, social media results, social media tools, social media updates, bank marketing

Why Managed Access Is Crucial for Social Media Managers

Posted by Gremlin Social on October 11, 2018

It's 10 p.m. Do you know who's using your company’s Twitter account?

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Topics: social media strategy, compliant social media, facebook business page, social media posting, social media security, social media tools, team management, twitter, twitter business tools, twitter marketing, social media monitoring, social media risk management, bank marketing

3 Banks with Killer Social Media Strategies

Posted by Doug Wilber on May 23, 2018

These three banks prove that a smart social media strategy is the key to boosting website traffic, unlocking higher conversion rates, and driving measurable results.

In a media landscape increasingly dominated by social media, your marketing strategy for these platforms can make or break your brand’s success. Marketers need to hold their social media efforts to high standard, creating custom strategies that build their brand, win customers, and yield high ROI.

But all that can amount to a pretty tall order for banks and financial institutions, only 34% of whom consider themselves “very active” on social media. Luckily, there are some shining examples in that 35% who can show brands how to establish a presence on social that’s not only active, but generates real results.

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Topics: social media strategy

Building a Social Media Strategy for Financial Services

Posted by Emily Lange Rodecker on December 12, 2016

The new year is always a chance to wipe your slate clean and start fresh. Championing new ideas that will take you a bit out of your comfort zone seems much easier at the beginning of the year, when you are at your most optimistic and energized for what’s to come.

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Topics: social media strategy, financial services, social media, Social Media, Social Media Education, Social Media for Banking

3 Key Steps For A Strong Social Media Strategy

Posted by Emily Lange Rodecker on December 2, 2016

Have you decided your bank needs a social media presence in 2017? Smart move! But now what? Before creating your social media accounts, we at Gremlin Social recommend these three key steps to help you build a successful social media strategy:

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Topics: social media strategy, social media, Social Media, social media education, Social Media Education, Social Media for Banking, Uncategorized

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