How to Become Your Bank’s Social Media Evangelist

Posted by Meghana Hermes on November 20, 2018

Of course you see the value in social media for your bank: Consumers spend about 41 percent of their online time on these sites, and 90 percent say they’d recommend a business after a positive online interaction. So why, then, is it so hard to make a successful pitch for more social media resources to your higher-ups?

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Topics: Social Selling, social media ROI, social media tools, social media results, social media marketing, social media for banking

Measuring Success: Going Beyond Likes and Followers

Posted by Jenny Watz on June 5, 2017

Part 3 of our 3-part series

When you started down your content marketing strategy path, you hopefully included some metrics to gauge your success. How well is your content resonating with your audience? Are you reaching the goals you set out to achieve? There are numerous ways to measure your campaign’s impact, and there is a veritable buffet of measurement tool options. You can get lost in too much data, so which measurements should you focus on?

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Topics: Social Media, social media analytics, social media measurement, social media ROI, content marketing

Social Media Analytics: What, How, and When You Should Be Measuring

Posted by Emily Lange Rodecker on August 13, 2015

Whether you are just getting started with your social media presence or you have an active and engaging fan base flourishing on various networks, paying close attention to your social media analytics can help you better understand your audience, increase your engagement, and make more informed decisions on your customer outreach and digital marketing efforts. 

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Topics: analysis, analytics, Business, data, return on investment, ROI, Social Media, social media analytics, social media data, social media results, social media ROI, social ROI

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