View Compliance as a Guide — Not a Restriction — for Social Media

Posted by Ben Timmons on March 3, 2020

The relationship between social media and the banking industry has grown cozier over the last several years. However, while social media is proven to be a powerful marketing tool, the strict boundaries of compliance in banking present a potential roadblock. A financial institution’s social media marketing success largely depends on how easy it is to define “compliant” — and how difficult it is for loan officers and other employees to consistently adhere to those rules.

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Topics: Compliance, social media compliance, Social Media for Banking, social media for mortgage, Social Media for Mortgage Banks, social media regulations, strategy, social media risk management, social media management and compliance, bank marketing, Social Selling

Buzzword Breakdown: Social Sellers vs. Social Influencers

Posted by Doug Wilber on December 18, 2018

The world of social media marketing can be complex. Because it’s a relatively “young” branch of marketing, many company leaders in established industries are still getting up to speed on best practices and even vocabulary. This can pose issues. When you confuse important terms, for instance, you jeopardize your goal of deploying marketing messages that will truly resonate with your customers and prospects.

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Topics: social media ROI, social media tips, social media measurement, social media risk management, bank marketing, Social Selling

Quarterly Roundup: 4 Banks With Top-Notch Social Media Strategies

Posted by Meghana Hermes on November 13, 2018

When it comes to social media, too many banks are on the outside looking in — or at least only cautiously involved. Heavy regulations and compliance constraints keep a majority of banks acting like wallflowers at the school dance — too nervous to jump in.

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Topics: social banking, social media banking, social media for banking, social media monitoring, social media risk management, bank marketing

Why Managed Access Is Crucial for Social Media Managers

Posted by Gremlin Social on October 11, 2018

It's 10 p.m. Do you know who's using your company’s Twitter account?

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Topics: social media strategy, compliant social media, facebook business page, social media posting, social media security, social media tools, team management, twitter, twitter business tools, twitter marketing, social media monitoring, social media risk management, bank marketing

Social Media Risk Management Programs for Banks, Step 4: Systems

Posted by Mikki Ware on July 17, 2017

In parts 1, 2, and 3 of this series on social media risk management programs for banks, we have discussed the elements of what a bank risk management program should have, including:

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Topics: social media compliance, social media risk management

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