Update: What’s New In Social Media

Posted by Mikki Ware on November 7, 2014

Social media moves at the speed of – oops, something new just came out. If you’re having trouble keeping up, here is a list of the most recent updates, apps, and features on your favorite social networks.

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Topics: facebook, linkedin, social media, Social Media News, twitter, vine

Facebook's Updated News Feed:What You Need to Know

Posted by Emily Lange Rodecker on September 12, 2013

The algorithm for how Facebook decides which messages will be presented in any given user’s News Feed seems like it is ever-changing. Depending on what you like, share, comment on, and follow, you may or may not have a higher likelihood of being inundated with pop-culture news, updates from your college buddies, or photos of your cousin’s latest offspring. As a Business Page administrator, you might feel like it's a bit... rigged. The more you understand about how the algorithm works, the better chance you have of placing your content in a way that will bring it to your audience's attention.

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Topics: EdgeRank, facebook, Facebook Pages, news feed, social media, Social Media Education, Social Media News

[Infographic] Mind Your Manners: Hashtag Etiquette with Gremln

Posted by Emily Lange Rodecker on July 8, 2013

Hashtags have evolved into one of the most social aspects in all of social networking – you can use them to join topic-specific chats, spread brand awareness, or promote a certain brand, product, contest, or initiative with your followers.

Hashtags haven’t always been present on social media. The first hashtag was introduced in August 2007 by Chris Messina, an open source and open standards advocate, as a means to identify a certain group (#BarCamp). Messina hoped to create a way for a group of individuals to participate in an online chat and view what others are sharing on a particular topic. In a blog post explaining his idea, he quipped “I’m more interested in simply having a better eavesdropping experience on Twitter.”

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Topics: etiquette, facebook, gremln, hashtag, hashtags, Infographic, infographic, pinterest, social media, social media education, Social Media News, social media posting, twitter

Social Media Update:The Facebook Edition

Posted by Emily Lange Rodecker on July 1, 2013

Get up to speed with the latest in social media news! There’s been quite a bit happening with Facebook lately, so we’ve collected the latest news (and rumors) to keep you informed.

  • Instagram Video: Not to be outdone by Twitter’s successful video app Vine, Facebook announced on Thursday, June 20, that Instagram would now support video, with 13 different video-specific filters as well as Cinema – Instagram's  video stabilization technique.
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Topics: facebook, social media, Social Media News, Social Media Updates

The NSA, PRISM, and Social Media

Posted by Emily Lange Rodecker on June 19, 2013

The recent National Security Administration (NSA) leaks about its PRISM program (which allows the NSA to collect online data including search history, email content, file transfers, and live chats, including video) and telephone data surveillance have created quite the stir. Gremln takes a closer look at the news as it has been unfolding and the social media reaction to the mounting privacy concerns.

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Topics: NSA, Prism, privacy, Social Media News, social media privacy

Social Media 101: Facebook's EdgeRank Formula

Posted by Clayton Smith on August 8, 2012

“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we examine what is arguably one of the most important content concepts in social media: Facebook’s EdgeRank formula.

EdgeRank is a ranking system designed by Facebook that determines how many of your company page’s fans actually see each of your Facebook posts. Believe it or not, the vast majority of your Facebook fans do not see your status updates, photos, videos, or links in their news feeds. Rather, the number of posts in an individual’s news feed is culled by Facebook in order to lessen the amount of social overload Facebook users would likely experience if every post from every friend and every business page posted to each person’s news feed. Researchers estimate that, on average, only about 17% of total Facebook friend and fan page posts actually appear in a user’s news feed.

EdgeRank is a mathematical algorithm that filters out Facebook posts based on three variables; Affinity, Edge Weight, and Time Decay. The more successful a post is in each of these areas, the higher its rank, and the more people will see it.

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Topics: 101, business, comment, facebook, gremlin, gremln, like, Marketing, media, post, ROI, share, social, social media, Social Media News, strategy, tag, Timeline, tutorial

Twitter, UnLinked -- How Twitter's recent changes affect LinkedIn users, and how Gremln can help

Posted by Clayton Smith on July 2, 2012

If you have a LinkedIn account, you probably received an email last week explaining that their relationship with Twitter has changed. Until recently, users could connect their LinkedIn accounts to their Twitter accounts and have their tweets posted automatically to their LinkedIn timelines. In other words, if you posted a tweet on Twitter, it automatically posted to LinkedIn as well. But Twitter has altered its sharing strategy a bit, and it’s closed off LinkedIn’s ability to post users’ tweets on its own site.

The move is a good reminder to LinkedIn, and to all of us, that social networks are constantly evolving. Like so many companies, Twitter is exploring new ways to maximize its product potential, and their search for industry nirvana has caused them to change up their third-party sharing settings. As a result, LinkedIn has had to shift its own product a bit, and all LinkedIn users who have relied on the connection between the two networks to post their tweets to their LinkedIn timelines are going to have to shift their habits a bit, too.

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Topics: adapt, analytics, business, change, dashboard, education, facebook, gremlin, gremln, linkedin, media, news feed, ROI, social, social media, Social Media News, Social Media Updates, strategy, Timeline, twitter

Piquing Your Pinterest -- How to use the hottest new social network to market your business

Posted by Clayton Smith on March 7, 2012

The concept behind Pinterest is pretty simple; see something you like online, tack it to a virtual bulletin board for all your friends to see. The site design is clean, direct, and easy to use. By all accounts, Pinterest is the simplest social network since Twitter. But for such a simple social site (try saying that five times fast!), Pinterest has generated an incredible amount of buzz in an extremely short amount of time.

The site already has well over 10 million users, and in fact, according to marketing company Lemon.ly, they were the fastest independent site in history to hit 10 million unique page visitors. They got there faster than Facebook, faster than Twitter, even faster than Google+. Clearly, there’s something to love about Pinterest.

If you haven’t used Pinterest yet, it’s definitely worth checking out. You can request an invite, or, if you want access a little more quickly, just find a friend who has an account, and she can send you an invite instantly. Once you’re in, the process is simple; create boards; pin things to boards; repeat. You can find things to pin on pretty much any website, or, if you want, you can search through the items already pinned by other users, then just repin the picture onto your page. Do you like the Muppets? A quick search on Pinterest will bring up thousands (and then some) images of Muppets for you to browse through, enjoy, like, and repin.

It’s a great network for quickly and easily sharing images with your friends, and it’s also useful if you want to keep an online collection of ideas and inspiration. Thinking of redecorating your living room? Start a board called “New Living Room” and pin every piece of furniture, every paint scheme, and every set of drapes you find that you think you might like. Getting ready for some spring landscaping? Create a board called “Landscape Ideas” and pin all your favorite landscape shots from around the Web.

The possibilities are virtually endless.

But how can Pinterest help you market your business?

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Topics: Business, business, campaign, dashboard, education, gremlin, gremln, Marketing, media, pinterest, ROI, social, Social Media News, strategy, twitter

This Week in Social Media - 11.11.11

Posted by Clayton Smith on November 11, 2011

Happy 11's! We here at Gremln hope you've had a great week and that you're about to have an even greater weekend. Here are some of the social media news highlights you may have missed this week:

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Topics: facebook, google+, google plus, gremln, news, QR code, social media, Social Media News, twitter

This Week in Social Media News - 11.4.11

Posted by Clayton Smith on November 4, 2011

It's hard to believe that it's already the first Friday in November. Time is flying here at Gremln as we get deeper and deeper into our private beta tests. With all the work we've been doing on the system, we don't always remember to check in on what's going on in the world, so if you're like us, here are some of the week's social media headlines you may have missed:

Google Gets Dizzy
Google went viral yesterday when the public discovered that typing "do a barrel roll" into the search box triggered a nifty surprise. But that's not the only fun extra the search giant has in store... (via Mashable)

Groupon Goes Public
The king of daily deal sites finally launched its IPO, after a long and rocky road to semi-stabilization. Anyone out there itching to buy a piece? (via CNN)

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Topics: facebook, gremln, Groupon, holiday, news, social media, Social Media News

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