Gremlin Social Releases the Only Benchmarking Study for Financial Services

Posted by Doug Wilber on December 4, 2018

How do my social media efforts stack up against the efforts of other financial institutions? Are these efforts translating to business results? Where do I need to focus to improve?

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Topics: bank marketing, social media measurement, Year In Review, social media update, social media results, social media study

Measuring Success: Going Beyond Likes and Followers

Posted by Jenny Watz on June 5, 2017

Part 3 of our 3-part series

When you started down your content marketing strategy path, you hopefully included some metrics to gauge your success. How well is your content resonating with your audience? Are you reaching the goals you set out to achieve? There are numerous ways to measure your campaign’s impact, and there is a veritable buffet of measurement tool options. You can get lost in too much data, so which measurements should you focus on?

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Topics: Social Media, social media analytics, social media measurement, social media ROI, content marketing

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