Just as every superhero has a unique background, every social media platform has an origin story.
Facebook now boasts 80 million small- to medium-sized business pages, and this cutthroat competition means it’s harder than ever to break through the noise.
Of course you see the value in social media for your bank: Consumers spend about 41 percent of their online time on these sites, and 90 percent say they’d recommend a business after a positive online interaction. So why, then, is it so hard to make a successful pitch for more social media resources to your higher-ups?
From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.
Topics: social media strategy, social media banking, social media for banking, social media marketing, social media policy, social media regulations, social media results, social media tools, social media updates, bank marketing
Close one more deal a month – how does that sound? Lenders and loan officers need every tool in their arsenal to grow and nurture their networks in order to drive more qualified leads. In addition to traditional marketing – cold calling, and advertising for example – loan originators need to use social media to build business relationships online. Though the housing market has improved, stringent post-2007 loan requirements mean less loan-ready applicants and more competition for qualified homebuyers.
Welcome to the age of the image, where everyone strives for video virality and photos reign supreme. The major social networks have put a strong emphasis on pictures and video. Twitter showcases them in the timeline, Facebook gives them more weight in their algorithm, Instagram gives you a plethora of filters and editing tools, and even LinkedIn has started flashing visually engaging mosaic layouts for its Author pages. As far as the networks, and therefore the users, are concerned, if your message doesn’t have a visual, it’s likely little more than static.
A recent study from Carlisle & Gallagher Consulting Group shows that most banks are significantly missing the mark with customers on social media. Out of 1,002 consumers polled, 52% said they believe their banks use of social was ineffective, and a whopping 87% said banks are “annoying, boring, or unhelpful” on social media. No worries! The data presents an opportunity for financial marketers to blaze new trails on social media. Here are 4 ways to activate your customers and brush the cob webs off your social media networks:
Social media is a great place for businesses to learn what customers want, what competitors are up to, and keep a pulse on current industry climate. Companies big and small are turning to social listening to garner important information previously left to customer surveys and focus groups. But with Twitter, Facebook, and LinkedIn (just to name a few of the many social networks you might be using), it can be hard to keep track of what’s being said where, let alone keep up.
Over the past few months, Twitter has added some new features to help stay current with the ever-changing social media landscape. While you can still count on a fast-paced sharing environment (and yes, you’re still limited to 140 characters per Tweet), the changes are showing that Twitter is willing to adapt to keep its users engaged.
It seems like Facebook is constantly changing, whether it’s making tiny updates to the privacy settings, or dramatic algorithm adjustments affecting how Pages reach their audiences. Little or big, these changes all add up – and they’ve made Facebook a very different place for companies to promote their businesses. Creative content and savvy customer service that used to help companies connect with their audience members now takes a backseat to paid advertisements.