Social Listening – How to Learn from Your Customers with Social Media

Posted by Emily Lange Rodecker on March 18, 2015


Social media is a great place for businesses to learn what customers want, what competitors are up to, and keep a pulse on current industry climate. Companies big and small are turning to social listening to garner important information previously left to customer surveys and focus groups. But with Twitter, Facebook, and LinkedIn (just to name a few of the many social networks you might be using), it can be hard to keep track of what’s being said where, let alone keep up.

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Topics: facebook, gremln, linkedin, social media, social media marketing, Social Media Marketing, twitter

Facebook Changes You Need to Know

Posted by Emily Lange Rodecker on March 4, 2015

It seems like Facebook is constantly changing, whether it’s making tiny updates to the privacy settings, or dramatic algorithm adjustments affecting how Pages reach their audiences. Little or big, these changes all add up – and they’ve made Facebook a very different place for companies to promote their businesses. Creative content and savvy customer service that used to help companies connect with their audience members now takes a backseat to paid advertisements.

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Topics: facebook, social media, social media marketing, Social Media Marketing, Social Media Updates, strategy

The Loan Officer's Guide to Social Media Strategy, Part 1: Start with LinkedIn

Posted by Mikki Ware on February 4, 2015

Two of the most important keys to a loan officer’s (LO) success are trust and relationships. And while that aspect of the business hasn’t changed, the strategy to build trusting relationships has evolved. The old “grow and nurture” method included in person meetings, cold calling, and advertising – and then nurturing those leads with emails, calls, or letters. Growing and nurturing your network is still important, but now in addition to using a call sheet or email list, you have social media platforms. It’s no longer just about a sales pitch, but staying in touch and adding value to your network in as many ways as possible.

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Topics: linkedin, Marketing, social media, social media for loan officers, Social Media for Mortgage Banks, social media marketing, Social Media Marketing

Hiring Your Social Media Dream Team, Part 3: Team Workflow

Posted by Emily Lange Rodecker on January 28, 2015

In our first installment of Hiring Your Social Media Dream Team, we talked about the importance of having an organized plan in place to help your team be as successful as possible and start you on the right track. Our second installment described the various team members and positions that can make up a Dream Team. Today, we’re helping you make sure your newly-assembled team rises to the occasion and propels your company’s social media efforts to the next level.

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Topics: Marketing, social media, social media for business, social media marketing, Social Media Marketing, strategy

Hiring Your Social Media Dream Team – Part 2: Define Team Positions

Posted by Emily Lange Rodecker on January 21, 2015

Social media teams come in all shapes and sizes – some companies use social media more than others and require more manpower to accomplish the team’s goals. Others are a bit more bootstrapped, sourcing grass-roots social media from the company’s existing employee base. Whether you’re looking to add to your current team or learn more about the qualities and skills that successful social media teams exhibit, the following positions can serve as a guide for the types of responsibilities and skills that will help your company promote its voice on social media.

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Topics: Social Media, Social Media for Banking, Social Media Marketing

Hiring Your Social Media Dream Team, Part 1 – Getting Organized

Posted by Emily Lange Rodecker on January 14, 2015

 

Have you resolved to improve your social media marketing efforts? If getting a team together that can help you meet your social media goals is part of your game plan, we’ve got some advice for you to heed when staffing your social media squad.

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Topics: social media, social media marketing, Social Media Marketing, social media policy, strategy, tips

7 Ways Financial Advisors Can Gain Leads Through Twitter

Posted by Emily Lange Rodecker on December 31, 2014

In our first two articles in this series, we discussed how financial advisors can leverage LinkedIn and Facebook for lead generation. Now it’s time to talk Twitter. Twitter is a fantastic resource for prospecting. A study by Putnam Investments reports that 66% of financial advisors saw an uptick in new business using social media in 2014 – a 17% increase from last year. The study also showed that Twitter use is on the rise, with 26% of financial advisors using Twitter for business.

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Topics: Business, facebook, FFIEC, financial services, gremlin, linkedin, social media, Social Media, social media for business, Social Media for Financial Advisors, social media marketing, Social Media Marketing, twitter, twitter business

Facebook, and Heartbleed, and Compliance, Oh My! 2014 In Review

Posted by Mikki Ware on December 24, 2014

It’s December, which means it’s time for the obligatory year in review post! What a year it has been. From Facebook’s seemingly constant newsfeed changes to the financial industry attempting to make its peace with social media through new compliance regulations, it has been an exciting time in digital marketing. Here are our picks for what was hot and happening in 2014:

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Topics: compliance, Cybersecurity, facebook, FFIEC, social media, Social Media, social media compliance, Social Media Education, Social Media Marketing, Social Media Updates, Year In Review

Marketing to the Generations: 4 Tips for Getting – and Keeping – Gen Z’s Attention

Posted by Emily Lange Rodecker on September 19, 2014

You’ve mastered marketing to Generations X and Y. Now it’s time to gear up for the next generation – Gen Z – the post-Millennials who grew up with the internet and will redefine the way you reach your future audience.

First, let’s get a better understanding of the people that make up Generation Z. Defined as those born between 1992-2010, Generation Z-ers are currently in their teens and early twenties. According to Mashable, “Nearly half of teens who use the Internet buy things online, more than four in five will use social networks this year, and 96% of U.S. teens ages 12 to 17 will use the Internet at least monthly.”

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Topics: Business, generation z, social media, social media for banking, Social Media for Banking, social media marketing, Social Media Marketing, strategy

Marketing to the Generations: How to Connect With Gen X

Posted by Mikki Ware on August 15, 2014

Ask yourself: who is your audience? All financial institutions are not created equally, so it is important to have a grasp on to whom you are selling your services. Previously, we discussed how to reach out to millennials, those born between the years of 1980-1999. Now it’s time to talk about their predecessors, the group born between 1960-1979 who Douglas Coupland famously coined as Generation X.

Generation X presents an interesting challenge for marketers because there is no slam dunk way of appealing to them. They are tech savvy, but not as likely as millennials to look for their banking solutions online. They have a bit of money, but quite a bit more debt than Boomers; not that Gen X are frivolous spenders. The debt is a result of their position as the most educated generation, and consequently, the generation who owes the most in student loans. Let’s take a look at what else you can expect from Gen X, and how to close the deal with them.

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Topics: facebook, Gen X, linkedin, Marketing, social media, Social Media, social media marketing, Social Media Marketing, strategy, twitter, twitter marketing

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