Elements of Social Media Posts

Posted by Jenny Watz on May 25, 2017

Part 2 of our 3-part series

Hurray! Your bank has successfully created a content marketing strategy. You’ve defined your objectives, identified your audience, determined the types of content that will resonate with your audience, outlined an editorial calendar, developed a distribution strategy and established metrics to measure your results. Whew! Now it’s time to implement that strategy to get you to your goal.

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Topics: Compliance, content marketing, Social Media Marketing, social media monitoring

How to Use Social Media to Win Customers

Posted by Jenny Watz on May 5, 2017

Are you using social media to connect with your customers and your community? How important is social media to your bank? It’s safe to say that social media usage among banks is still in its formative stages, even though 76 percent of banks polled in a recent survey either agree or strongly agree that social media is important to their bank. In that same study from the American Bankers Association (ABA), roughly one-fourth of respondents said their banks had been using social media for five or more years, while just 12 percent had been using social media for less than a year. Nine percent of banks surveyed indicated they didn’t use social media at all to reach their customers. If social media is recognized as such an important marketing tool, why are banks slow to embrace it?

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Topics: Social Media for Banking, Social Media Marketing

How to Win Social Like First Bank Financial Centre

Posted by Mikki Ware on February 8, 2017

Scenario #1

You’ve gotten the okay from senior management and compliance to move forward with social media for your bank. Facebook pages have been created, teams assembled, and now comes the fateful moment of truth – the first post. Now what?

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Topics: Social Media for Banking, Social Media Marketing

4 Tips for Determining Your Social Media Marketing Spend in 2017

Posted by Emily Lange Rodecker on November 29, 2016

Christmas is fast approaching, and we’ve got a brand new year basically starting tomorrow. Which means you need to get your marketing budget locked down and approved so you can spend 2017 basking in the glory of success.

We’ve got you. Whether you’re looking to completely restructure your marketing efforts, or simply need some help convincing your C-level executives to approve your budget, we’re here to help you accomplish your marketing goals. How? Simple!

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Topics: Social Media, Social Media Education, Social Media for Banking, Social Media Marketing

Don't Tweet That! The Dangerous Reality of the Social Family

Posted by Ryan Bell on September 23, 2015

 

It’s probably safe to say that by now, most of us live in a healthy state of caution when it comes to social media. We’ve read the cautionary tales so selflessly provided by J.P. Morgan, Epicurious, and Justine Sacco, and most of us have decided that, yes, we should exercise a little care on the keyboard.

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Topics: Social Media, Social Media Marketing

Background Check: How to keep your visuals from hurting your image

Posted by Ryan Bell on July 29, 2015

Welcome to the age of the image, where everyone strives for video virality and photos reign supreme. The major social networks have put a strong emphasis on pictures and video. Twitter showcases them in the timeline, Facebook gives them more weight in their algorithm, Instagram gives you a plethora of filters and editing tools, and even LinkedIn has started flashing visually engaging mosaic layouts for its Author pages. As far as the networks, and therefore the users, are concerned, if your message doesn’t have a visual, it’s likely little more than static.

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Topics: facebook, instagram, linkedin, Reputation Management, social media, Social Media, social media marketing, Social Media Marketing, twitter

Social Listening – How to Learn from Your Customers with Social Media

Posted by Emily Lange Rodecker on March 18, 2015


Social media is a great place for businesses to learn what customers want, what competitors are up to, and keep a pulse on current industry climate. Companies big and small are turning to social listening to garner important information previously left to customer surveys and focus groups. But with Twitter, Facebook, and LinkedIn (just to name a few of the many social networks you might be using), it can be hard to keep track of what’s being said where, let alone keep up.

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Topics: facebook, gremln, linkedin, social media, social media marketing, Social Media Marketing, twitter

Facebook Changes You Need to Know

Posted by Emily Lange Rodecker on March 4, 2015

It seems like Facebook is constantly changing, whether it’s making tiny updates to the privacy settings, or dramatic algorithm adjustments affecting how Pages reach their audiences. Little or big, these changes all add up – and they’ve made Facebook a very different place for companies to promote their businesses. Creative content and savvy customer service that used to help companies connect with their audience members now takes a backseat to paid advertisements.

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Topics: facebook, social media, social media marketing, Social Media Marketing, Social Media Updates, strategy

The Loan Officer's Guide to Social Media Strategy, Part 1: Start with LinkedIn

Posted by Mikki Ware on February 4, 2015

Two of the most important keys to a loan officer’s (LO) success are trust and relationships. And while that aspect of the business hasn’t changed, the strategy to build trusting relationships has evolved. The old “grow and nurture” method included in person meetings, cold calling, and advertising – and then nurturing those leads with emails, calls, or letters. Growing and nurturing your network is still important, but now in addition to using a call sheet or email list, you have social media platforms. It’s no longer just about a sales pitch, but staying in touch and adding value to your network in as many ways as possible.

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Topics: linkedin, Marketing, social media, social media for loan officers, Social Media for Mortgage Banks, social media marketing, Social Media Marketing

Hiring Your Social Media Dream Team, Part 3: Team Workflow

Posted by Emily Lange Rodecker on January 28, 2015

In our first installment of Hiring Your Social Media Dream Team, we talked about the importance of having an organized plan in place to help your team be as successful as possible and start you on the right track. Our second installment described the various team members and positions that can make up a Dream Team. Today, we’re helping you make sure your newly-assembled team rises to the occasion and propels your company’s social media efforts to the next level.

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Topics: Marketing, social media, social media for business, social media marketing, Social Media Marketing, strategy

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