Out: Social Influencers; In: Social Selling

Posted by Doug Wilber on February 26, 2019

This article was originally posted to ABA Bank Marketing.

When it comes to modern advertising, subtlety is everything. Think about it: Consumers are bombarded with 2,617 media touchpoints every single day, and they’re getting better at identifying and ignoring marketing messages they deem irrelevant or just plain annoying.

In your quest to grab consumers’ attention in this distraction-heavy media landscape, you might be tempted to partner with social media influencers to review and recommend your offerings. But this so-called subtle strategy just doesn’t make sense for financial brands. For one thing, most social media influencers lack the specific industry knowledge necessary to become a trusted voice in finance. For another thing, why would you hire an external advocate when your most valuable marketing channel exists within your company’s own walls?

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Topics: Social Media, Social Media Marketing, team, Social Selling

Want to Up Your Twitter Game? Follow These 4 Best Practices

Posted by Doug Wilber on January 10, 2019

These days, Twitter seems to be dominated by journalists, celebrities, social justice warriors, and politicians. But this platform has always been a key tool for businesses trying to connect with their customers — and the banking industry is no exception.

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Topics: Social Media Marketing, social media results, social media tips, twitter marketing, bank marketing

Social Selling vs Social Marketing: Knowing the Differences

Posted by Doug Wilber on April 11, 2018

Just like sales and marketing need alignment, social marketing and social selling must work towards similar goals — but that doesn’t mean you should confuse them for one another.

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Topics: Social Media Marketing

What Should You Post on Bank Social Media Profiles?

Posted by Mikki Ware on October 23, 2017

Social media for banks is not just about company pages. Once the bank has built up corporate profiles, it’s time to get employees and loan officers engaged. And let’s face it – people are busy. And if some of your staff are less familiar with social media than others, trying to get them engaged can be frustrating.

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Topics: Compliance, Social Media Marketing

Budget Season for Banks, Part 1: Review & Preview

Posted by Mikki Ware on July 24, 2017

 

 

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Topics: Social Media Marketing, Budget, Social media for b

Elements of Social Media Posts

Posted by Jenny Watz on May 25, 2017

Part 2 of our 3-part series

Hurray! Your bank has successfully created a content marketing strategy. You’ve defined your objectives, identified your audience, determined the types of content that will resonate with your audience, outlined an editorial calendar, developed a distribution strategy and established metrics to measure your results. Whew! Now it’s time to implement that strategy to get you to your goal.

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Topics: Compliance, content marketing, Social Media Marketing, social media monitoring

How to Use Social Media to Win Customers

Posted by Jenny Watz on May 5, 2017

Are you using social media to connect with your customers and your community? How important is social media to your bank? It’s safe to say that social media usage among banks is still in its formative stages, even though 76 percent of banks polled in a recent survey either agree or strongly agree that social media is important to their bank. In that same study from the American Bankers Association (ABA), roughly one-fourth of respondents said their banks had been using social media for five or more years, while just 12 percent had been using social media for less than a year. Nine percent of banks surveyed indicated they didn’t use social media at all to reach their customers. If social media is recognized as such an important marketing tool, why are banks slow to embrace it?

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Topics: Social Media for Banking, Social Media Marketing

How to Win Social Like First Bank Financial Centre

Posted by Mikki Ware on February 8, 2017

Scenario #1

You’ve gotten the okay from senior management and compliance to move forward with social media for your bank. Facebook pages have been created, teams assembled, and now comes the fateful moment of truth – the first post. Now what?

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Topics: Social Media for Banking, Social Media Marketing

4 Tips for Determining Your Social Media Marketing Spend in 2017

Posted by Emily Lange Rodecker on November 29, 2016

Christmas is fast approaching, and we’ve got a brand new year basically starting tomorrow. Which means you need to get your marketing budget locked down and approved so you can spend 2017 basking in the glory of success.

We’ve got you. Whether you’re looking to completely restructure your marketing efforts, or simply need some help convincing your C-level executives to approve your budget, we’re here to help you accomplish your marketing goals. How? Simple!

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Topics: Social Media, Social Media Education, Social Media for Banking, Social Media Marketing

Don't Tweet That! The Dangerous Reality of the Social Family

Posted by Ryan Bell on September 23, 2015

 

It’s probably safe to say that by now, most of us live in a healthy state of caution when it comes to social media. We’ve read the cautionary tales so selflessly provided by J.P. Morgan, Epicurious, and Justine Sacco, and most of us have decided that, yes, we should exercise a little care on the keyboard.

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Topics: Social Media, Social Media Marketing

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