What's Working Today and What's Next for Tomorrow
Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing. Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.
Topics: Social Media for Banking, strategy, social media management and compliance, bank marketing, Social Selling, social media study
Topics: mortgage, social media for mortgage, Social Media Marketing, social media management and compliance
Have you seen Wendy's cheeky tweets? What about cruelty-free fashion brand Wholesome Culture's meme-filled Instagram? These days, companies throw everything they've got at social media because attention means eyeballs — and eyeballs mean money. For every $2.50 spent on social media, businesses can reach 1,000 people, and 9 out of every 10 consumers say they'd recommend a brand after a positive interaction on social platforms.
Topics: social media strategy, brand, FFIEC, regulated industry, saving time, social media presents, team management, social media management and compliance, bank marketing, Social Selling
In light of new regulations and recent media attention, it’s important for banks and financial institutions to brush up on compliance basics and learn how to mitigate legal risks.
In part one of our series on Budget Season for Banks, we discussed the importance of reviewing the past year in marketing. What did you spend, how much, and what was the return on investment? What processes could be improved, and what tools do you need to accomplish your goals? The key to moving forward, is to look back at what worked, and what should be benched. Once you have reviewed your year, it’s easier to allocate budget to high performing initiatives and the tools needed to execute them.
Topics: social media management and compliance, budget season