Social Selling for the Mortgage Industry: Strategies for Empowering the Modern Day Homebuyer

Posted by Doug Wilber on June 28, 2018

As consumers increasingly turn to digital channels to drive their home buying journey, compelling content distributed via social media has become an integral tool for any loan officer looking to accelerate their sales pipeline and close more deals.

Read More

Topics: Social Media for Mortgage Banks, Social Selling

INFOGRAPHIC: The Fast Track from Likes to Loans Using Social Media

Posted by Mikki Ware on August 5, 2015

Close one more deal a month – how does that sound? Lenders and loan officers need every tool in their arsenal to grow and nurture their networks in order to drive more qualified leads. In addition to traditional marketing – cold calling, and advertising for example – loan originators need to use social media to build business relationships online.  Though the housing market has improved, stringent post-2007 loan requirements mean less loan-ready applicants and more competition for qualified homebuyers.

Read More

Topics: social media, social media for mortgage, Social Media for Mortgage Banks, social media marketing

Loan Officers: Grow Your Network Using Social Media

Posted by Mikki Ware on July 22, 2015

Time is money for loan originators. This is especially true given the state of the housing market.. Two concerns that could derail an increase in loan originations are credit and home prices. According to an article on CNBC.com, getting approved for a home loan is still tougher than before the market crashed in 2007. “Borrowers need higher credit scores, less overall debt, and full documentation of finances.”

Read More

Topics: Social Media for Mortgage Banks

TRID: Countdown to Compliance for Mortgage Lenders

Posted by Mikki Ware on July 1, 2015

Mortgage lenders have been required to provide two different disclosure forms to borrowers under the Truth in Lending Act (TILA) and Real Estate Settlement Procedures Act (RESPA) since the early 1970’s. However, inconsistencies in wording and content prompted a revision of the forms, and the Consumer Financial Protection Bureau (CFPB) began that process in July of 2012. In November of 2013, they issued their final rule, integrating TILA and RESPA disclosures.

Read More

Topics: compliance, mortgage, social media compliance, Social Media for Mortgage Banks

De-Mystifying Social Media for Mortgage Loan Originators

Posted by Mikki Ware on June 4, 2015


Two of the most important keys to a loan originator’s (LO) success are trust and relationships. And while that aspect of the business hasn’t changed, the strategy to build trusting relationships has evolved. The old “grow and nurture” method included in person meetings, cold calling, and advertising – and then nurturing those leads with emails, calls, or letters. Growing and nurturing your network is still important, but now in addition to using a call sheet or email list, you have social media platforms. It’s no longer just about a sales pitch, but staying in touch and adding value to your network in as many ways as possible.

Read More

Topics: facebook, linkedin, social media, Social Media for Mortgage Banks, twitter

The Loan Officer’s Guide to Social Media Strategy, Part 3: Tips for Twitter

Posted by Mikki Ware on February 25, 2015

In the first two installments of this series, we guided you through using LinkedIn and Facebook to grow and nurture your network as a loan originator (LO). Next we’ll talk about Twitter, and how you might tweet your way to closed deals in 140 characters or less.

Read More

Topics: financial services, gremln, social media, social media compliance, Social Media for Mortgage Banks, social media marketing, strategy, tips, twitter, twitter business tools, twitter marketing

The Loan Officer's Guide to Social Media Strategy, Part 2: Turn Likes Into Loans

Posted by Mikki Ware on February 18, 2015

Last week, we discussed the importance of social media use for loan officers to grow and nurture their networks. We also introduced you to LinkedIn, taught you how to set up your account, introduced features to help grow your network, and advised on the do’s and don’ts of LinkedIn etiquette. Today, we are turning to Facebook.

Read More

Topics: facebook, social media, social media for loan officers, Social Media for Mortgage Banks, social media marketing, strategy

The Loan Officer's Guide to Social Media Strategy, Part 1: Start with LinkedIn

Posted by Mikki Ware on February 4, 2015

Two of the most important keys to a loan officer’s (LO) success are trust and relationships. And while that aspect of the business hasn’t changed, the strategy to build trusting relationships has evolved. The old “grow and nurture” method included in person meetings, cold calling, and advertising – and then nurturing those leads with emails, calls, or letters. Growing and nurturing your network is still important, but now in addition to using a call sheet or email list, you have social media platforms. It’s no longer just about a sales pitch, but staying in touch and adding value to your network in as many ways as possible.

Read More

Topics: linkedin, Marketing, social media, social media for loan officers, Social Media for Mortgage Banks, social media marketing, Social Media Marketing

Subscribe to the Gremlin Social Blog

Recent Posts