New data from Freddie Mac indicates that first-time homebuyers account for almost half of all new mortgages. Here’s how loan officers can engage young borrowers — and their agents.
Topics: social media for mortgage
Close one more deal a month – how does that sound? Lenders and loan officers need every tool in their arsenal to grow and nurture their networks in order to drive more qualified leads. In addition to traditional marketing – cold calling, and advertising for example – loan originators need to use social media to build business relationships online. Though the housing market has improved, stringent post-2007 loan requirements mean less loan-ready applicants and more competition for qualified homebuyers.