4 Ways Credit Unions Can Make the Most of Their Social Media Networks

Posted by Meghana Hermes on June 18, 2019

 

 
As society becomes  more connected online , it’s clear that every financial institution needs some kind of social strategy. This is especially true for credit unions, where audiences are specific and community-based. But in a world where organizations of all kinds boast a social media marketing strategy, how can you cut through the noise?
Read More

Topics: social media strategy, credit unions, Social Media for Credit Unions

How to Win Social Media Like Navy Federal Credit Union

Posted by Mikki Ware on March 24, 2016

Credit unions have a unique position when it comes to social media. Unlike banks, which are opened to everyone, credit unions have a specific customer base. Members have to be affiliated with certain groups, such as an employer, community, or school. With the smaller, more targeted pool of members and potential members, social media can be viewed as a natural extension of strategic community engagement. The challenge is getting buy-in from credit union decision makers, as well as tracking ROI of social media participation. However, the tide seems to be turning, as research from CUNA Mutual shows that 60 percent of credit unions have been using social media for about 2 years.

Read More

Topics: credit unions, facebook, FFIEC, financial services, gremln, ROI, social media, Social Media for Credit Unions, strategy

Subscribe to the Gremlin Social Blog

Recent Posts