OSFI Cyber Security Self-Assessment Guidance - Is Your Bank At Risk?

Posted by Mikki Ware on April 3, 2015

In February 2011, the Canadian government was attacked by foreign hackers using IP addresses from China. The hackers infiltrated Defense Research and Development Canada, a move that forced the Finance Department and Treasury Board to shut down internet access - but not before the hackers accessed highly classified federal information. While we may cheer the lovable anti-hero hackers in the movies, cyber attacks on the financial industry pose real-world threats. With that in mind, the OSFI (Office of the Superintendent of Financial institutions) released the Cyber Security Self-Assessment Guidance for federally regulated financial institutions (FRFI’s) in November, 2013.

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Topics: banks, Canada, compliance, ofsi, regulation, Social Media for Banking

Hiring Your Social Media Dream Team – Part 2: Define Team Positions

Posted by Emily Lange Rodecker on January 21, 2015

Social media teams come in all shapes and sizes – some companies use social media more than others and require more manpower to accomplish the team’s goals. Others are a bit more bootstrapped, sourcing grass-roots social media from the company’s existing employee base. Whether you’re looking to add to your current team or learn more about the qualities and skills that successful social media teams exhibit, the following positions can serve as a guide for the types of responsibilities and skills that will help your company promote its voice on social media.

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Topics: Social Media, Social Media for Banking, Social Media Marketing

Digital ER – How to Triage, Treat, and Discharge Social Media Crises

Posted by Mikki Ware on October 14, 2014

If you break your leg, you know what to do – call 911 or head to the nearest Emergency Room. In the digital world, social media emergencies are more difficult to diagnose. What even constitutes a social media emergency? Who deals with it? What should response time be? Here are the most critical social media crises, and the 911 on how to handle them.

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Topics: compliance, Compliance, social media, Social Media, social media compliance, social media for banking, Social Media for Banking, social media for business, tips

Marketing to the Generations: 4 Tips for Getting – and Keeping – Gen Z’s Attention

Posted by Emily Lange Rodecker on September 19, 2014

You’ve mastered marketing to Generations X and Y. Now it’s time to gear up for the next generation – Gen Z – the post-Millennials who grew up with the internet and will redefine the way you reach your future audience.

First, let’s get a better understanding of the people that make up Generation Z. Defined as those born between 1992-2010, Generation Z-ers are currently in their teens and early twenties. According to Mashable, “Nearly half of teens who use the Internet buy things online, more than four in five will use social networks this year, and 96% of U.S. teens ages 12 to 17 will use the Internet at least monthly.”

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Topics: Business, generation z, social media, social media for banking, Social Media for Banking, social media marketing, Social Media Marketing, strategy

Marketing to the Generations: How to Connect with Millennials

Posted by Emily Lange Rodecker on August 8, 2014

Millennials are an increasingly sought-after group when it comes to financial services. According to a report by Nielson, the Millennial generation, or Generation Y as they’re also known, consists of 77 million individuals born between 1977 and 1995 – that’s close to 24% of the population. And while they may not have the affluence of the Baby Boomers just yet, their burgeoning careers and bank accounts make millennials a prime audience for the financial services sector. In the first of this series on connecting with different generations, we will talk about what makes Millennials tick.

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Topics: financial services, Marketing, Millenials, social media, Social Media, social media for banking, Social Media for Banking, twitter

Your Bank is Social, Now What? 11 Ways to Protect Your Online Rep

Posted by Mikki Ware on July 14, 2014

Have you Googled yourself lately? What comes up on search engine results pages (SERP’s) can make or break your online reputation.  Harvard University research on Yelp shows that a 1-star difference in reviews on Yelp may result in 5% to 9% in business gained or lost. Review sites aren’t the only place customers can let you know their opinion. A  study by Brandwatch found that customers of financial brands are more likely to use social media and online forums to air grievances . There is also the issue of poor reputation for the financial services industry overall. The 2014 Edelman Trust Barometer found banking and financial services to be the least trusted industries globally. Add to that the challenges of balancing personality and regulatory responsibility, and having an online presence might make you ask – why bother? Use these tips to change public perception and control the conversation about your financial brand.

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Topics: facebook, google+, gremlin, linkedin, reputation management, Reputation Management, Social Media, social media for banking, Social Media for Banking, twitter

How to Drive Engagement: 10 Twitter Tips for Financial Services

Posted by Mikki Ware on June 5, 2014

In the first installment of this series, How to Create Engagement - Facebook for Financial Services, we discussed 6 ways to leverage Facebook to build relationships with your customers. Next we’ll tackle Twitter and unveil 10 tips to tweet safely and compliantly in 140 characters or less. That’s right – while Facebook lets users to be as verbose as time and attention spans allow, tweets must get the job done in 140 characters. In fact, best practice is to leave 20 or 30 characters of space for followers to retweet and add comments. Therefore, a tweet is reduced to a brief 110-120 characters, including links.

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Topics: FINRA, gremlin, social media, Social Media, social media compliance, social media for banking, Social Media for Banking, twitter, twitter business, twitter business tools, twitter marketing

Gremln Get Started Guide For Banks: 3 Key Steps For Social Media Strategy

Posted by Emily Lange Rodecker on May 28, 2014


So you have decided your bank needs a social media presence – great – now what? Before creating your social media accounts, the Gremln Get Started Guide outlines 3 key steps for a successful social media strategy:

1)     Determine Your Purpose & Voice – Decide how you plan to use social media to further your organization. Is it for brand awareness? Building relationships within your community, customer service, or all of the above? The goals you set for your brand on social media will determine the direction of your strategy. Additionally, you will need to define the “voice” of your social media to ensure your messages have the same tone across the board. Are you casual and fun, friendly, or more professional? Know your audience and choose the voice most representative of your brand.

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Topics: compliance, Compliance, facebook, FFIEC, gremlin, linkedin, social media, Social Media, Social Media Education, social media for banking, Social Media for Banking, strategy, twitter, twitter business, twitter marketing

FINRA: 5 Guidelines and Hacks For Compliant Social Media

Posted by Mikki Ware on May 6, 2014


In 2011, FINRA (Financial Industry Regulatory Authority) issued two notices and a new rule geared specifically to electronic communications with social media. Generally speaking, financial services organizations can assume that social media falls under the rules of any other business-related electronic communications in terms of recordkeeping, suitability, supervision, and content. However, certain aspects of social media, such as third-party posts and data feeds, require further oversight.

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Topics: compliance, Compliance, FINRA, social media, Social Media, social media compliance, Social Media Education, social media for banking, Social Media for Banking

How to Drive Engagement – Facebook for Financial Services

Posted by Mikki Ware on April 24, 2014

 

This series will provide tips on how financial services organizations, like banks and credit unions, can reach their target audience and start useful conversations on social media. First up, Facebook. With 1 billion users worldwide, Facebook is the 800-pound gorilla in social media; well worth having in your financial marketing plan. In this post, find out how to create compelling material that is both valuable and sharable to your audience.


How can banks and credit unions create engagement on Facebook? First, define “engagement.” Is it a like, a share or a comment? Or is it someone taking the next step past a Facebook post, becoming a lead and, ultimately, a client or customer? Second, create a content marketing strategy.  A recent study shows that bank customers are bored by their bank's content on social media. So the challenge for banks isn’t just to engage customers, but to be compelling enough to keep their attention and provide some value to the bank's bottom line.

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Topics: Social Media, Social Media Education, Social Media for Banking

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