Top 10 Reasons Banks Use Social Media

Posted by Jenny Watz on March 24, 2017

OK, you’re ready to start using social media, so now what? First, you need to decide what you’re trying to accomplish. What do you want people to know? Are you hosting an event within the community? Do you have a new product? You can use social media platforms for these reasons and more.

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Topics: Social Media, Social Media for Banking

National Consumer Protection Week: Tips for Avoiding Identity Theft

Posted by Jenny Watz on March 8, 2017

Do you know your credit score? Why does it even matter? Is your personal information safe? What should you look for when making big purchases like a car or a house? How can you identify online frauds and scams? There’s no better time than during National Consumer Protection Week, March 5-11, to educate yourself about these topics and more.

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Topics: Social Media for Banking

How to Win Social Like First Bank Financial Centre

Posted by Mikki Ware on February 8, 2017

Scenario #1

You’ve gotten the okay from senior management and compliance to move forward with social media for your bank. Facebook pages have been created, teams assembled, and now comes the fateful moment of truth – the first post. Now what?

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Topics: Social Media for Banking, Social Media Marketing

Social Media and Tax Season: How is Your Bank Helping Customers?

Posted by Emily Lange Rodecker on January 26, 2017

Tax season brings with it a feeling of dread for most people. There’s plenty of references in popular culture to reiterate this negative connotation, from George Harrison’s Taxman lyrics to Jerry Seinfeld’s thoughts on the audit process.

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Topics: Social Media for Banking

Convince Your Boss -- It's Time to Get Social!

Posted by Emily Lange Rodecker on December 27, 2016

Gremlin Social Is the Best Fit For Your Bank’s Social Media Marketing Efforts

It’s easy. It’s effective. And it helps you master social media.

If you’re looking for a way to make your social media management easier – or are just getting started and need some help diving in – Gremlin Social Guardian is the solution. Need to convince your boss? We’ve got you covered. This list of talking points will make it clear that when it comes to social media management, Gremlin Social Guardian is the tool to use.

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Topics: Social Media, Social Media for Banking

Building a Social Media Strategy for Financial Services

Posted by Emily Lange Rodecker on December 12, 2016

The new year is always a chance to wipe your slate clean and start fresh. Championing new ideas that will take you a bit out of your comfort zone seems much easier at the beginning of the year, when you are at your most optimistic and energized for what’s to come.

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Topics: social media strategy, financial services, social media, Social Media, Social Media Education, Social Media for Banking

3 Key Steps For A Strong Social Media Strategy

Posted by Emily Lange Rodecker on December 2, 2016

Have you decided your bank needs a social media presence in 2017? Smart move! But now what? Before creating your social media accounts, we at Gremlin Social recommend these three key steps to help you build a successful social media strategy:

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Topics: social media strategy, social media, Social Media, social media education, Social Media Education, Social Media for Banking, Uncategorized

4 Tips for Determining Your Social Media Marketing Spend in 2017

Posted by Emily Lange Rodecker on November 29, 2016

Christmas is fast approaching, and we’ve got a brand new year basically starting tomorrow. Which means you need to get your marketing budget locked down and approved so you can spend 2017 basking in the glory of success.

We’ve got you. Whether you’re looking to completely restructure your marketing efforts, or simply need some help convincing your C-level executives to approve your budget, we’re here to help you accomplish your marketing goals. How? Simple!

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Topics: Social Media, Social Media Education, Social Media for Banking, Social Media Marketing

Millennials and Banking – Do You Have What They Need?

Posted by Mikki Ware on April 28, 2016

Millennials are an increasingly sought-after group when it comes to financial services. According to a report by the American Bankers Association, the Millennial generation, or Generation Y as they’re also known, consists of 77 million individuals born between 1980 and 2000. Compared to the affluent Boomers, Millennials face critical financial challenges. Seventy-five percent of college grads have student loan debt and are earning less money.

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Topics: Social Media for Banking

4 Ways to Activate Your Customers on Social Media

Posted by Mikki Ware on May 13, 2015

A recent study from Carlisle & Gallagher Consulting Group shows that most banks are significantly missing the mark with customers on social media. Out of 1,002 consumers polled, 52% said they believe their banks use of social was ineffective, and a whopping 87% said banks are “annoying, boring, or unhelpful” on social media. No worries! The data presents an opportunity for financial marketers to blaze new trails on social media. Here are 4 ways to activate your customers and brush the cob webs off your social media networks:

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Topics: Marketing, Mobile Banking, social media, social media for banking, Social Media for Banking, social media marketing

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