How to Become Your Bank’s Social Media Evangelist

Posted by Meghana Hermes on November 20, 2018

Of course you see the value in social media for your bank: Consumers spend about 41 percent of their online time on these sites, and 90 percent say they’d recommend a business after a positive online interaction. So why, then, is it so hard to make a successful pitch for more social media resources to your higher-ups?

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Topics: Social Selling, social media ROI, social media tools, social media results, social media marketing, social media for banking

Quarterly Roundup: 4 Banks With Top-Notch Social Media Strategies

Posted by Meghana Hermes on November 13, 2018

When it comes to social media, too many banks are on the outside looking in — or at least only cautiously involved. Heavy regulations and compliance constraints keep a majority of banks acting like wallflowers at the school dance — too nervous to jump in.

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Topics: social banking, social media banking, social media for banking, bank marketing, social media monitoring, social media risk management

Highlights from the 2018 Bank Marketing Conference

Posted by Doug Wilber on October 16, 2018

 

From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.

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Topics: bank marketing, social media updates, social media tools, social media results, social media regulations, social media policy, social media marketing, social media for banking, social media banking, social media strategy

3 Ways to Improve Your Bank's #Cybersecurity Today

Posted by Mikki Ware on October 4, 2017

If you’re a banker, there’s a pretty good chance you’ve been there, done that, and gotten the t-shirt when it comes to understanding social media risk. Regulatory compliance – check. Reputation management –  check. But there is one more shadowy figure that has stepped into the spotlight in the last few years: cybersecurity. Even though security breaches aren’t necessarily associated with social media use, adding any element that introduces a third party can be a potential threat. The most recent breach occurred in July 2017 when Equifax was hit by a record-breaking hack that affected as many as 2.5 million people.

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Topics: compliance, Compliance, Cybersecurity, cybersecurity, gremlin, Reputation Management, social media, social media compliance, social media for banking, Social Media for Banking, social media monitoring

Beyond the Breach: Cybersecurity and Social Media

Posted by Mikki Ware on May 3, 2017


If you’re in a regulated industry, there’s a pretty good chance you’ve been there, done that, and gotten the t-shirt when it comes to understanding social media risk. Regulatory compliance – check. Reputation management –  check. But there is one more shadowy figure not often discussed: cybersecurity. Even though security breaches aren’t necessarily associated with social media use, adding any element that introduces a third party can be a potential threat. In 2014, large-scale breaches at JP Morgan Chase and several big box retailers resulted in financial firms pledging to increase cybersecurity budgets by $2 billion. In 2015, FINRA released its Report on Cyber-Security Practices, which offered risk management practices for financial firms. 

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Topics: compliance, Compliance, Cybersecurity, cybersecurity, gremlin, Reputation Management, social media, social media compliance, social media for banking, Social Media for Banking

The Future is Now: Mobile and the Social Banking Branch

Posted by Mikki Ware on September 8, 2015

A recent report shared that 173 million Americans own smart phones, and CNN reported that mobile apps overtook desktop usage for the first time ever in February 2014. While mobile adoption rates continue to grow amongst consumers, a recent study by Capgemini found that financial institutions are relatively slow to adopt mobile banking capabilities – much to the chagrin of their customer base. So what can banks do to increase customer satisfaction and expand on their mobile offerings?

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Topics: facebook, Mobile Banking, mobile banking, regulation, social media, social media for banking

4 Ways to Activate Your Customers on Social Media

Posted by Mikki Ware on May 13, 2015

A recent study from Carlisle & Gallagher Consulting Group shows that most banks are significantly missing the mark with customers on social media. Out of 1,002 consumers polled, 52% said they believe their banks use of social was ineffective, and a whopping 87% said banks are “annoying, boring, or unhelpful” on social media. No worries! The data presents an opportunity for financial marketers to blaze new trails on social media. Here are 4 ways to activate your customers and brush the cob webs off your social media networks:

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Topics: Marketing, Mobile Banking, social media, social media for banking, Social Media for Banking, social media marketing

Compliance Officers – Don’t Get Social Without These 5 Tools

Posted by Mikki Ware on April 23, 2015

The life of a compliance officer can be stressful, particularly when regulated industries make the foray into social media. Not only are there mine fields of regulations to maneuver – your company runs the risk of employees going rogue or accidentally mixing personal and business accounts. One wrong move, and it’s Fine City, population YOUR BANK. What’s a compliance officer to do?

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Topics: compliance, Compliance, social media, social media compliance, social media for banking, social media policy

Digital ER – How to Triage, Treat, and Discharge Social Media Crises

Posted by Mikki Ware on October 14, 2014

If you break your leg, you know what to do – call 911 or head to the nearest Emergency Room. In the digital world, social media emergencies are more difficult to diagnose. What even constitutes a social media emergency? Who deals with it? What should response time be? Here are the most critical social media crises, and the 911 on how to handle them.

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Topics: compliance, Compliance, social media, Social Media, social media compliance, social media for banking, Social Media for Banking, social media for business, tips

INFOGRAPHIC: How Consumers Use Social Media for Financial Services

Posted by Emily Lange Rodecker on October 2, 2014

Financial regulatory bodies continue to encourage member institutions to build an active presence on social media, if only to monitor brand mentions and respond to customer questions, complaints, or compliments. But getting active on social media can do so much more for your bank than just keep you compliant!

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Topics: financial services, Infographic, social media, social media for banking, social media marketing

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