Highlights from the 2018 Bank Marketing Conference

Posted by Doug Wilber on October 16, 2018

 

From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.

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Topics: bank marketing, social media updates, social media tools, social media results, social media regulations, social media policy, social media marketing, social media for banking, social media banking, social media strategy

3 Ways to Improve Your Bank's #Cybersecurity Today

Posted by Mikki Ware on October 4, 2017

If you’re a banker, there’s a pretty good chance you’ve been there, done that, and gotten the t-shirt when it comes to understanding social media risk. Regulatory compliance – check. Reputation management –  check. But there is one more shadowy figure that has stepped into the spotlight in the last few years: cybersecurity. Even though security breaches aren’t necessarily associated with social media use, adding any element that introduces a third party can be a potential threat. The most recent breach occurred in July 2017 when Equifax was hit by a record-breaking hack that affected as many as 2.5 million people.

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Topics: compliance, Compliance, Cybersecurity, cybersecurity, gremlin, Reputation Management, social media, social media compliance, social media for banking, Social Media for Banking, social media monitoring

Beyond the Breach: Cybersecurity and Social Media

Posted by Mikki Ware on May 3, 2017


If you’re in a regulated industry, there’s a pretty good chance you’ve been there, done that, and gotten the t-shirt when it comes to understanding social media risk. Regulatory compliance – check. Reputation management –  check. But there is one more shadowy figure not often discussed: cybersecurity. Even though security breaches aren’t necessarily associated with social media use, adding any element that introduces a third party can be a potential threat. In 2014, large-scale breaches at JP Morgan Chase and several big box retailers resulted in financial firms pledging to increase cybersecurity budgets by $2 billion. In 2015, FINRA released its Report on Cyber-Security Practices, which offered risk management practices for financial firms. 

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Topics: compliance, Compliance, Cybersecurity, cybersecurity, gremlin, Reputation Management, social media, social media compliance, social media for banking, Social Media for Banking

The Future is Now: Mobile and the Social Banking Branch

Posted by Mikki Ware on September 8, 2015

A recent report shared that 173 million Americans own smart phones, and CNN reported that mobile apps overtook desktop usage for the first time ever in February 2014. While mobile adoption rates continue to grow amongst consumers, a recent study by Capgemini found that financial institutions are relatively slow to adopt mobile banking capabilities – much to the chagrin of their customer base. So what can banks do to increase customer satisfaction and expand on their mobile offerings?

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Topics: facebook, Mobile Banking, mobile banking, regulation, social media, social media for banking

4 Ways to Activate Your Customers on Social Media

Posted by Mikki Ware on May 13, 2015

A recent study from Carlisle & Gallagher Consulting Group shows that most banks are significantly missing the mark with customers on social media. Out of 1,002 consumers polled, 52% said they believe their banks use of social was ineffective, and a whopping 87% said banks are “annoying, boring, or unhelpful” on social media. No worries! The data presents an opportunity for financial marketers to blaze new trails on social media. Here are 4 ways to activate your customers and brush the cob webs off your social media networks:

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Topics: Marketing, Mobile Banking, social media, social media for banking, Social Media for Banking, social media marketing

Compliance Officers – Don’t Get Social Without These 5 Tools

Posted by Mikki Ware on April 23, 2015

The life of a compliance officer can be stressful, particularly when regulated industries make the foray into social media. Not only are there mine fields of regulations to maneuver – your company runs the risk of employees going rogue or accidentally mixing personal and business accounts. One wrong move, and it’s Fine City, population YOUR BANK. What’s a compliance officer to do?

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Topics: compliance, Compliance, social media, social media compliance, social media for banking, social media policy

Digital ER – How to Triage, Treat, and Discharge Social Media Crises

Posted by Mikki Ware on October 14, 2014

If you break your leg, you know what to do – call 911 or head to the nearest Emergency Room. In the digital world, social media emergencies are more difficult to diagnose. What even constitutes a social media emergency? Who deals with it? What should response time be? Here are the most critical social media crises, and the 911 on how to handle them.

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Topics: compliance, Compliance, social media, Social Media, social media compliance, social media for banking, Social Media for Banking, social media for business, tips

INFOGRAPHIC: How Consumers Use Social Media for Financial Services

Posted by Emily Lange Rodecker on October 2, 2014

Financial regulatory bodies continue to encourage member institutions to build an active presence on social media, if only to monitor brand mentions and respond to customer questions, complaints, or compliments. But getting active on social media can do so much more for your bank than just keep you compliant!

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Topics: financial services, Infographic, social media, social media for banking, social media marketing

Marketing to the Generations: 4 Tips for Getting – and Keeping – Gen Z’s Attention

Posted by Emily Lange Rodecker on September 19, 2014

You’ve mastered marketing to Generations X and Y. Now it’s time to gear up for the next generation – Gen Z – the post-Millennials who grew up with the internet and will redefine the way you reach your future audience.

First, let’s get a better understanding of the people that make up Generation Z. Defined as those born between 1992-2010, Generation Z-ers are currently in their teens and early twenties. According to Mashable, “Nearly half of teens who use the Internet buy things online, more than four in five will use social networks this year, and 96% of U.S. teens ages 12 to 17 will use the Internet at least monthly.”

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Topics: Business, generation z, social media, social media for banking, Social Media for Banking, social media marketing, Social Media Marketing, strategy

Marketing to the Generations: How to Connect with Millennials

Posted by Emily Lange Rodecker on August 8, 2014

Millennials are an increasingly sought-after group when it comes to financial services. According to a report by Nielson, the Millennial generation, or Generation Y as they’re also known, consists of 77 million individuals born between 1977 and 1995 – that’s close to 24% of the population. And while they may not have the affluence of the Baby Boomers just yet, their burgeoning careers and bank accounts make millennials a prime audience for the financial services sector. In the first of this series on connecting with different generations, we will talk about what makes Millennials tick.

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Topics: financial services, Marketing, Millenials, social media, Social Media, social media for banking, Social Media for Banking, twitter

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