How to Drive Engagement – Facebook for Financial Services

Posted by Mikki Ware on April 24, 2014

 

This series will provide tips on how financial services organizations, like banks and credit unions, can reach their target audience and start useful conversations on social media. First up, Facebook. With 1 billion users worldwide, Facebook is the 800-pound gorilla in social media; well worth having in your financial marketing plan. In this post, find out how to create compelling material that is both valuable and sharable to your audience.


How can banks and credit unions create engagement on Facebook? First, define “engagement.” Is it a like, a share or a comment? Or is it someone taking the next step past a Facebook post, becoming a lead and, ultimately, a client or customer? Second, create a content marketing strategy.  A recent study shows that bank customers are bored by their bank's content on social media. So the challenge for banks isn’t just to engage customers, but to be compelling enough to keep their attention and provide some value to the bank's bottom line.

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Topics: Social Media, Social Media Education, Social Media for Banking

Banks, Don't Bore Your Customers: 3 Ways To Succeed At Social

Posted by Mikki Ware on April 8, 2014

Banks and financial institutions face a number of challenges when it comes to digital marketing, particularly with social media. Compliance and privacy issues pose unique challenges for financial marketers who recognize the benefits of having an online presence, but are beholden to guidance from the FFIEC, FINRA and SEC. Still, some banks and credit unions are successfully leveraging social media to further their brands. Susquehanna Bank is a Lancaster, Pennsylvania-based bank operating over 260 branches in four states including Pennsylvania, Maryland, New Jersey and West Virginia. The bank engages its more than 15,000 Facebook followers with weekly features such as “Where is it Wednesday?” and “Trivia Tuesday” — as well as social responsibility campaigns dedicated to helping those in need.

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Topics: compliance, Compliance, facebook, FFIEC, social, social media, Social Media, social media compliance, Social Media Education, social media for banking, Social Media for Banking, social media marketing

Social Media & Banking: Gremln Get Started Guide - Part 4

Posted by Emily Lange Rodecker on November 6, 2013

LinkedIn: The Professional Social Network

As the “professional” social network, LinkedIn is particularly beneficial to those in the financial services industry. Not only can you position yourself and your bank for others to find your services, you can actively monitor your clients’ profiles to stay abreast of major life changes – promotions, relocations, and retirements can all mean changes in a person’s financial situation, one that may just require your expertise.

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Topics: compliance, compliant social media, linkedin, social banking, social media, social media 101, social media and banking, social media compliance, social media education, Social Media Education, Social Media for Banking

Social Media & Banking: Gremln Get Started Guide – Part 3

Posted by Emily Lange Rodecker on October 29, 2013

Setting Up Your Twitter Profile

Twitter – 140 characters of sheer bliss! Don’t feel that way? Don’t stress. We’ve got the basics covered here for you – from setting up your profile to plotting your online presence – guiding you step-by-step through the process.

Twitter is a micro-blogging site that started in 2006 as a San Francisco-based company’s internal communication tool. It quickly evolved into one of the most communicative social networks available. Friendships, customer relationships, and even marriage proposals have blossomed within its short-and-to-the-point confines.

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Topics: 101, Business, business, Marketing, social media, Social Media Education, social media for banking, Social Media for Banking, social media for business, social media marketing, strategy, twitter, twitter business, twitter marketing

Social Media & Banking: Gremln Get Started Guide - Part 2

Posted by Emily Lange Rodecker on October 22, 2013

Get Friendly with Facebook!

When you think of social media, the first network that probably comes to mind is Facebook, and for good reason -- it currently boasts more than 1.2 billion users worldwide.

Upwards of 15 million businesses, companies, organizations, and public figures have company Pages -- and Facebook continues to gain more and more power as a marketing, customer service, and outreach tool. These Pages can be managed by a number of admin, and are easily integrated into Gremln's dashboard system.

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Topics: 101, Business, business, education, facebook, facebook business page, Facebook company page, facebook fan page, social media, social media 101, Social Media Education, social media for banking, Social Media for Banking, social media marketing

Facebook's Updated News Feed:What You Need to Know

Posted by Emily Lange Rodecker on September 12, 2013

The algorithm for how Facebook decides which messages will be presented in any given user’s News Feed seems like it is ever-changing. Depending on what you like, share, comment on, and follow, you may or may not have a higher likelihood of being inundated with pop-culture news, updates from your college buddies, or photos of your cousin’s latest offspring. As a Business Page administrator, you might feel like it's a bit... rigged. The more you understand about how the algorithm works, the better chance you have of placing your content in a way that will bring it to your audience's attention.

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Topics: EdgeRank, facebook, Facebook Pages, news feed, social media, Social Media Education, Social Media News

Is Your Social Media Policy Legal? Protect Yourself & Your Employees

Posted by Emily Lange Rodecker on September 3, 2013

You want to encourage your employees to be social ambassadors and share your brand with all their friends and followers. But you’ve also heard horror stories of employees taking to the social networks to post offensive, obscene and inappropriate comments and actions relating to their jobs. (Domino’s Pizza and Taco Bell, anyone?) As you work to strike a balance between inspiring positive social conversations and limiting negative or inappropriate comments, you also need to consider where the law comes into play. What can you legally prohibit your employees from doing? What social media activities can you protect yourself against as an employer, without infringing on your employees’ rights?

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Topics: Business, national labor relations act, national labor relations b, national labor relations bureau, NLRA, NLRB, social media, Social Media Education, social media policy

Get Time on Your Side! 7 Ways Gremln Can Save You Time on Social Media

Posted by Emily Lange Rodecker on August 20, 2013

The world of social media is continuously expanding; new social networks pop up regularly and the number of people with Twitter accounts, Facebook profiles, and a LinkedIn presence grows by the minute. Needless to say, when it comes to social media - you can easily spend huge amounts of your very precious time feeling lost at sea.

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Topics: Business, compliance, facebook, features, gremln, Gremln News, linkedin, moderation, saving time, social media, social media dashboard, Social Media Education, social media for business, social media management, twitter, twitter lists

Social Media 101: Klout

Posted by Clayton Smith on November 1, 2011

“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we explore the social media influence measurement tool Klout.

Klout is a program that analyzes and scores a person’s online influence through social media networks, such as Facebook, Twitter, and LinkedIn. Klout uses a secret algorithm in order to determine the strength of each person’s sphere of influence on a scale of 0-100. A low Klout score means a lower level of influence; a higher score means a higher influential impact. Klout arrives at its score by measuring True Reach (how many people you influence), Amplification (how much you influence those people), and Network Impact (the influence of your network). The more active and responsive you are on social networks, the higher your Klout score is likely to climb.

Klout is currently able to draw social media influence variables from 12 networks, including Facebook, Twitter, LinkedIn, Google+, Foursquare, and YouTube. The more networks a person links to his personal Klout page, the more accurate the Klout score becomes.

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Topics: 101, facebook, Foursquare, google+, google plus, gremln, klout, linkedin, Marketing, ROI, social media, Social Media Education, twitter

The Gremln Guide to Facebook's New Timeline

Posted by Clayton Smith on September 27, 2011

It may not exactly be a surprise to hear that Facebook is preparing to make some more changes to its seemingly ever-shifting profile pages. But unlike Facebook tweaks of the past, the recently announced Timeline update is a complete overhaul for the popular social network. As Facebook faces more and more competition from strengthening social networks like Twitter and Google+, it’s looking to reinvent itself in order to become “stickier.” In other words, Facebook wants its users to stick around Facebook for longer periods of time. The Timeline redesign is one effort to get people to do just that.

I was able to get a sneak peek at how the new Facebook profile pages will look when Timeline is released to the public later this month. All in all, I find the new design to be pretty slick. The profile page has moved to an overall more vertical design, opting for one wide column instead of the current three columns.

The top of the page now features a large “cover” photo that spans the entire width of the profile page. The typical profile photo that we’re used to is now a square in the bottom left corner of the cover photo. As one of our Twitter followers pointed out, this part of the redesign gives the profile page the feel of a blog; a large graphic masthead centered over the content below.

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Topics: business, education, facebook, google+, google plus, gremlin, gremln, Marketing, ROI, social media, Social Media Education, Social Media for Small Business, Social Media Updates, Timeline, twitter, update

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