Just as every superhero has a unique background, every social media platform has an origin story.
Facebook now boasts 80 million small- to medium-sized business pages, and this cutthroat competition means it’s harder than ever to break through the noise.
At Gremlin Social, we think it’s important for our clients, partners, and other stakeholders to be able to put a face to a name. That’s why we like to do monthly employee spotlights! This month, we sat down with Shelby Cutright, who is the head of our sales development department, to ask her a few questions about her experience at Gremlin.
Have you decided your bank needs a social media presence in 2017? Smart move! But now what? Before creating your social media accounts, we at Gremlin Social recommend these three key steps to help you build a successful social media strategy:
As the “professional” social network, LinkedIn is particularly beneficial to those in the financial services industry. Not only can you position yourself and your bank for others to find your services, you can actively monitor your clients’ profiles to stay abreast of major life changes – promotions, relocations, and retirements can all mean changes in a person’s financial situation, one that may just require your expertise.
Topics: compliance, compliant social media, linkedin, social banking, social media, social media 101, social media and banking, social media compliance, social media education, Social Media Education, Social Media for Banking
Deciding to get your bank set up with social media accounts and profiles may seem overwhelming. New social networks seem to pop up all the time -- how do you know which ones will work for you? Who has the time to update them all regularly? Should you even be using social media? At Gremln, we understand your concerns. We're here to help!
We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social.
Hashtags have evolved into one of the most social aspects in all of social networking – you can use them to join topic-specific chats, spread brand awareness, or promote a certain brand, product, contest, or initiative with your followers.
Hashtags haven’t always been present on social media. The first hashtag was introduced in August 2007 by Chris Messina, an open source and open standards advocate, as a means to identify a certain group (#BarCamp). Messina hoped to create a way for a group of individuals to participate in an online chat and view what others are sharing on a particular topic. In a blog post explaining his idea, he quipped “I’m more interested in simply having a better eavesdropping experience on Twitter.”