Quarterly Roundup: 4 Banks With Top-Notch Social Media Strategies

Posted by Meghana Hermes on November 13, 2018

When it comes to social media, too many banks are on the outside looking in — or at least only cautiously involved. Heavy regulations and compliance constraints keep a majority of banks acting like wallflowers at the school dance — too nervous to jump in.

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Topics: social banking, social media banking, social media for banking, bank marketing, social media monitoring, social media risk management

Highlights from the 2018 Bank Marketing Conference

Posted by Doug Wilber on October 16, 2018

 

From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.

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Topics: bank marketing, social media updates, social media tools, social media results, social media regulations, social media policy, social media marketing, social media for banking, social media banking, social media strategy

It's In the Bank: Social Media Success Stories from the Financial Industry

Posted by Emily Lange Rodecker on February 7, 2014

From mid-size community banks to multinational financial services firms -- we've seen fun and engaging social media campaigns pop up across the social networks, proving the financial industry is slowly - but surely - finding its place on social media.

If you've been itching to get your bank get started with social and are looking for inspiration, or if you're in a similarly regulated industry and want to see how others are faring, this post is for you. This collection of social media superstars knows what it takes to spark engagement, build and inform their audience, and connect with customers.

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Topics: banking, Business, customer service, financial industry, financial social media, social care, social media, social media banking, Social Media for Banking

Updated Social Media Guidance from the FFIEC: Is Your Bank Still Compliant?

Posted by Emily Lange Rodecker on December 19, 2013

December 2013 – UPDATE:  

Nearly one year after putting out a proposed guidance on social media use for financial institutions, the Federal Financial Institutions Examination Council (FFIEC) issued “Social Media: Consumer Compliance Risk Management Guidance.” This guidance has been adopted by FFIEC member organizations, including the Office of the Comptroller of the Currency (OCC), Board of Governors of the Federal Reserve System (Federal Reserve Board), Federal Deposit Insurance Corporation (FDIC), National Credit Union Administration (NCUA), the Consumer Financial Protection Bureau (CFPB) (collectively, the Agencies), and the State Liaison Committee (SLC).

These regulatory bodies overseeing financial institutions recognize the importance social media plays in marketing, customer service and audience engagement – but stress the importance of banks, credit unions and savings institutions to remain compliant while participating.

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Topics: Board, Business, CFPB, Compliance, compliance regulationss, consumer compliance, FDIC, FFIEC, NCUA, OCC, risk management, SLC, social media, social media banking, social media compliance, Social Media for Banking, social media regulations

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