How to Drive Engagement – Facebook for Financial Services

Posted by Mikki Ware on April 24, 2014

 

This series will provide tips on how financial services organizations, like banks and credit unions, can reach their target audience and start useful conversations on social media. First up, Facebook. With 1 billion users worldwide, Facebook is the 800-pound gorilla in social media; well worth having in your financial marketing plan. In this post, find out how to create compelling material that is both valuable and sharable to your audience.


How can banks and credit unions create engagement on Facebook? First, define “engagement.” Is it a like, a share or a comment? Or is it someone taking the next step past a Facebook post, becoming a lead and, ultimately, a client or customer? Second, create a content marketing strategy.  A recent study shows that bank customers are bored by their bank's content on social media. So the challenge for banks isn’t just to engage customers, but to be compelling enough to keep their attention and provide some value to the bank's bottom line.

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Topics: Social Media, Social Media Education, Social Media for Banking

Banks, Don't Bore Your Customers: 3 Ways To Succeed At Social

Posted by Mikki Ware on April 8, 2014

Banks and financial institutions face a number of challenges when it comes to digital marketing, particularly with social media. Compliance and privacy issues pose unique challenges for financial marketers who recognize the benefits of having an online presence, but are beholden to guidance from the FFIEC, FINRA and SEC. Still, some banks and credit unions are successfully leveraging social media to further their brands. Susquehanna Bank is a Lancaster, Pennsylvania-based bank operating over 260 branches in four states including Pennsylvania, Maryland, New Jersey and West Virginia. The bank engages its more than 15,000 Facebook followers with weekly features such as “Where is it Wednesday?” and “Trivia Tuesday” — as well as social responsibility campaigns dedicated to helping those in need.

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Topics: compliance, Compliance, facebook, FFIEC, social, social media, Social Media, social media compliance, Social Media Education, social media for banking, Social Media for Banking, social media marketing

Facebook News Feed Changes & What It Means for You

Posted by Emily Lange Rodecker on January 9, 2014

In early December, just before the holiday season went into full effect, Facebook announced yet another change to the News Feed algorithm.

According to Facebook's blog, survey results show that people are increasingly interested in reading articles and sourcing news from Facebook -- especially from mobile devices. Facebook has been sending traffic to news sources more and more over the past year, nearly tripling the amount of visitors sent from the social network to various news sources. As a result, the social network is putting more weight on high quality news stories and less on viral, meme-based posts.

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Topics: Business, content, content engagement, engagement, facebook, facebook algorithm, facebook engagement, facebook news feed, facebook newsfeed, facebook story bumping, news feed, news feed algorithm, newsfeed, newsfeed algorithm, social media, Social Media, social media engagement, social media updates, story bumping

Content Marketing Strategy: Does Your Company Have One?

Posted by Emily Lange Rodecker on December 10, 2013

Wow. That headline sure has a lot of buzzwords in it… Content. Marketing. Strategy. Put ‘em all together, and we’re talking about a Content Marketing Strategy. So the question of the moment is: do you have one? And more importantly, do you NEED one?

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Topics: Business, content marketing, content marketing strategy, content strategy, digital marketing, marketing best practices, marketing tips, social marketing, Social Media, social media content, social media content strategy

Social Media Gifts For Everyone On Your Holiday Shopping List

Posted by Emily Lange Rodecker on November 28, 2013

Holiday shopping can be stressful. Finding the right unique, thoughtful gift isn’t always easy. Don’t worry; we know of one type of gift that everyone can appreciate: the tongue-in-cheek, slightly tacky, definitely ridiculous social media gag gift. Because let’s face it -- at this point, even Grandma is on Facebook. We've collected a few of our favorite items here, and we have plenty more silly suggestions on our Pinterest board. 

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Topics: Social Media, social media accessories, social media apparel, social media decorations, social media gifts, social media holidays, social media inspired, social media jewelry, social media presents, social media products, social media swag

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