Don't Tweet That! The Dangerous Reality of the Social Family

Posted by Ryan Bell on September 23, 2015

 

It’s probably safe to say that by now, most of us live in a healthy state of caution when it comes to social media. We’ve read the cautionary tales so selflessly provided by J.P. Morgan, Epicurious, and Justine Sacco, and most of us have decided that, yes, we should exercise a little care on the keyboard.

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Topics: Social Media, Social Media Marketing

Social Media Analytics: What, How, and When You Should Be Measuring

Posted by Emily Lange Rodecker on August 13, 2015

Whether you are just getting started with your social media presence or you have an active and engaging fan base flourishing on various networks, paying close attention to your social media analytics can help you better understand your audience, increase your engagement, and make more informed decisions on your customer outreach and digital marketing efforts. 

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Topics: analysis, analytics, Business, data, return on investment, ROI, Social Media, social media analytics, social media data, social media results, social media ROI, social ROI

Background Check: How to keep your visuals from hurting your image

Posted by Ryan Bell on July 29, 2015

Welcome to the age of the image, where everyone strives for video virality and photos reign supreme. The major social networks have put a strong emphasis on pictures and video. Twitter showcases them in the timeline, Facebook gives them more weight in their algorithm, Instagram gives you a plethora of filters and editing tools, and even LinkedIn has started flashing visually engaging mosaic layouts for its Author pages. As far as the networks, and therefore the users, are concerned, if your message doesn’t have a visual, it’s likely little more than static.

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Topics: facebook, instagram, linkedin, Reputation Management, social media, Social Media, social media marketing, Social Media Marketing, twitter

Tweet Your Way to Sales: 5 Easy Ways to Use Twitter

Posted by Mikki Ware on July 9, 2015

If you’ve ever dismissed “the Tweeter” as an unnecessary distraction that yields no measurable ROI, consider the following stats from Social Media Today:

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Topics: Business, business, social media, Social Media, Social Media Education, twitter, twitter business, twitter business tools, twitter marketing

3 Ways To Say Happy Father’s Day Using Social Media

Posted by Mikki Ware on June 18, 2015

Sunday is the day we celebrate the dads in our lives. A survey conducted by the National Retail Federation showed that greeting cards and special outings are the most popular choices for Father’s Day gifts. But if you don’t live in the same town as your dad, neither one of those is a great option (let’s face it – nobody is putting a greeting card in the mail). And, what if dad has passed away? You can still pay your respects to the husbands and father’s in your life using social media with these 3 ideas.

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Topics: facebook, Father's Day, social media, Social Media, Uncategorized

How do you measure social media ROI? Go to the dark side

Posted by Mikki Ware on May 20, 2015

Have you ever looked at the traffic to your website from social media and thought it didn’t look quite right? Does your direct traffic seem unusually high? You might be experiencing what Alexis Madrigal calls DARK SOCIAL. In short, dark social is when people copy and paste content or links from a website and share it with friends (or even just one friend) as opposed to sharing from a social network or social share button. Confused? Okay, here is a real world scenario:

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Topics: Business, gremln, social media, Social Media, Social Media Education, strategy, twitter

3 Tips to Avoid Social Media Compliance Crises

Posted by Mikki Ware on May 6, 2015

In 2012 Gene Morphis, the former CFO of Francesca’s Collections, revealed sensitive company information on his Twitter account in advance of the company’s annual report to the SEC. It was later revealed that the CFO had often communicated inappropriate company information on social media, which led to his termination from the company.

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Topics: compliance, Compliance, FFIEC, Reputation Management, social media, Social Media, social media compliance, twitter

Hiring Your Social Media Dream Team – Part 2: Define Team Positions

Posted by Emily Lange Rodecker on January 21, 2015

Social media teams come in all shapes and sizes – some companies use social media more than others and require more manpower to accomplish the team’s goals. Others are a bit more bootstrapped, sourcing grass-roots social media from the company’s existing employee base. Whether you’re looking to add to your current team or learn more about the qualities and skills that successful social media teams exhibit, the following positions can serve as a guide for the types of responsibilities and skills that will help your company promote its voice on social media.

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Topics: Social Media, Social Media for Banking, Social Media Marketing

7 Ways Financial Advisors Can Gain Leads Through Twitter

Posted by Emily Lange Rodecker on December 31, 2014

In our first two articles in this series, we discussed how financial advisors can leverage LinkedIn and Facebook for lead generation. Now it’s time to talk Twitter. Twitter is a fantastic resource for prospecting. A study by Putnam Investments reports that 66% of financial advisors saw an uptick in new business using social media in 2014 – a 17% increase from last year. The study also showed that Twitter use is on the rise, with 26% of financial advisors using Twitter for business.

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Topics: Business, facebook, FFIEC, financial services, gremlin, linkedin, social media, Social Media, social media for business, Social Media for Financial Advisors, social media marketing, Social Media Marketing, twitter, twitter business

Facebook, and Heartbleed, and Compliance, Oh My! 2014 In Review

Posted by Mikki Ware on December 24, 2014

It’s December, which means it’s time for the obligatory year in review post! What a year it has been. From Facebook’s seemingly constant newsfeed changes to the financial industry attempting to make its peace with social media through new compliance regulations, it has been an exciting time in digital marketing. Here are our picks for what was hot and happening in 2014:

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Topics: compliance, Cybersecurity, facebook, FFIEC, social media, Social Media, social media compliance, Social Media Education, Social Media Marketing, Social Media Updates, Year In Review

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