Measuring Success: Going Beyond Likes and Followers

Posted by Jenny Watz on June 5, 2017

Part 3 of our 3-part series

When you started down your content marketing strategy path, you hopefully included some metrics to gauge your success. How well is your content resonating with your audience? Are you reaching the goals you set out to achieve? There are numerous ways to measure your campaign’s impact, and there is a veritable buffet of measurement tool options. You can get lost in too much data, so which measurements should you focus on?

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Topics: Social Media, social media analytics, social media measurement, social media ROI, content marketing

3 Ways Financial Social Media Is Like Mother's Day

Posted by Mikki Ware on May 12, 2017


This weekend, we celebrate the women who have given birth and nurtured us our entire lives. But believe it or not, figuring out what will make mom feel special can be tricky business. Doing nothing obviously isn’t an option, but doing the wrong thing is risky as well. You know you have to do something, but where do you start? Social media for the financial services industry is equally perplexing, so here are three ways to mitigate your social media fears.

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Topics: Social Media, Social Media for Banking

Top 10 Reasons Banks Use Social Media

Posted by Jenny Watz on March 24, 2017

OK, you’re ready to start using social media, so now what? First, you need to decide what you’re trying to accomplish. What do you want people to know? Are you hosting an event within the community? Do you have a new product? You can use social media platforms for these reasons and more.

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Topics: Social Media, Social Media for Banking

New Year, New Trend Forecasts: How Will Social Media Change in 2017?

Posted by Emily Lange Rodecker on January 3, 2017

It’s official. 2016 is behind us, and we’ve got a fresh new year full of possibilities ahead of us. As we continue planning our strategy for social media and digital marketing for the coming months, here are a few trends you’ll likely be seeing take hold:

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Topics: Business, Social Media

Convince Your Boss -- It's Time to Get Social!

Posted by Emily Lange Rodecker on December 27, 2016

Gremlin Social Is the Best Fit For Your Bank’s Social Media Marketing Efforts

It’s easy. It’s effective. And it helps you master social media.

If you’re looking for a way to make your social media management easier – or are just getting started and need some help diving in – Gremlin Social Guardian is the solution. Need to convince your boss? We’ve got you covered. This list of talking points will make it clear that when it comes to social media management, Gremlin Social Guardian is the tool to use.

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Topics: Social Media, Social Media for Banking

Building a Social Media Strategy for Financial Services

Posted by Emily Lange Rodecker on December 12, 2016

The new year is always a chance to wipe your slate clean and start fresh. Championing new ideas that will take you a bit out of your comfort zone seems much easier at the beginning of the year, when you are at your most optimistic and energized for what’s to come.

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Topics: financial services, social media, Social Media, Social Media Education, Social Media for Banking, social media strategy

3 Key Steps For A Strong Social Media Strategy

Posted by Emily Lange Rodecker on December 2, 2016

Have you decided your bank needs a social media presence in 2017? Smart move! But now what? Before creating your social media accounts, we at Gremlin Social recommend these three key steps to help you build a successful social media strategy:

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Topics: social media, Social Media, social media education, Social Media Education, Social Media for Banking, social media strategy, Uncategorized

4 Tips for Determining Your Social Media Marketing Spend in 2017

Posted by Emily Lange Rodecker on November 29, 2016

Christmas is fast approaching, and we’ve got a brand new year basically starting tomorrow. Which means you need to get your marketing budget locked down and approved so you can spend 2017 basking in the glory of success.

We’ve got you. Whether you’re looking to completely restructure your marketing efforts, or simply need some help convincing your C-level executives to approve your budget, we’re here to help you accomplish your marketing goals. How? Simple!

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Topics: Social Media, Social Media Education, Social Media for Banking, Social Media Marketing

Don't Tweet That! The Dangerous Reality of the Social Family

Posted by Ryan Bell on September 23, 2015

 

It’s probably safe to say that by now, most of us live in a healthy state of caution when it comes to social media. We’ve read the cautionary tales so selflessly provided by J.P. Morgan, Epicurious, and Justine Sacco, and most of us have decided that, yes, we should exercise a little care on the keyboard.

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Topics: Social Media, Social Media Marketing

Social Media Analytics: What, How, and When You Should Be Measuring

Posted by Emily Lange Rodecker on August 13, 2015

Whether you are just getting started with your social media presence or you have an active and engaging fan base flourishing on various networks, paying close attention to your social media analytics can help you better understand your audience, increase your engagement, and make more informed decisions on your customer outreach and digital marketing efforts. 

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Topics: analysis, analytics, Business, data, return on investment, ROI, Social Media, social media analytics, social media data, social media results, social media ROI, social ROI

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