Financial Fraud Is on the Rise During COVID-19. Your Bank Can Use Social Media to Help.

Posted by Doug Wilber on May 5, 2020

As a trusted financial institution, it’s your bank’s responsibility to proactively communicate and share information with your customers to help educate them about and protect them from financial fraud. Read to learn what your bank should be sharing with customers in social media:

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Topics: social media strategy, engagement, social branding, Social Media for Banking, social media updates, strategy, bank marketing, coronavirus, covid-19

3 Ways Banks Can Use Social Media to Help Customers Stay Calm During COVID-19

Posted by Doug Wilber on April 28, 2020

In this period of economic uncertainty, banks should help minimize panic among customers by handling the crisis with tact and living out commitments to financial education. How you respond to customers’ growing concerns will matter both in the short and long term, as being a helpful partner now will build strong relationships that will last.

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Topics: social media strategy, engagement, social branding, Social Media for Banking, social media updates, strategy, bank marketing, coronavirus, covid-19

4 Questions Banks Should Ask Before Posting Anything Related to COVID-19 on Social Media

Posted by Doug Wilber on April 21, 2020

As the impact of the coronavirus drastically changes the way people live and work, companies are understandably trying to fit their voices into the mix of content on social media. It makes sense: This is a make-or-break moment for brands in all categories. 

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Topics: social media strategy, engagement, social branding, Social Media for Banking, social media updates, strategy, bank marketing, coronavirus, covid-19

Protect Your Brand from Bad Language

Posted by Emily Lange Rodecker on November 12, 2013

Four letter words. Yuck. You know the ones we mean… that bad language that makes you cringe when you see it coming from the wrong source -- like a brand's Twitter handle. We all like to think that we would never be that social media manager who makes the mistake, but what can you do to really ensure it never happens on YOUR company's accounts?

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Topics: brand damage, Business, compliance, Compliance, compliant social media, filtration, moderation, risk management, secure social media, social branding, social media, social media for business

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