Get Crowded - Using social media to crowdsource your marketing

Posted by Clayton Smith on June 29, 2011

It was bound to happen. I mean, all the conditions were right. The economy fell like a sack of flour, forcing everyone to start doing a lot more with a lot less. We were suddenly faced with a large and talented unemployment pool. Meanwhile, social media took off like a rocket. Given these conditions, it’s no wonder crowdsourcing really exploded.

Crowdsourcing is a relatively new take on an old idea. The word “crowdsource” is a combination of the words “crowd” and “outsource.” Outsourcing has been around forever—the IT and sales industries are infamous for putting inexpensive call centers halfway around the world. Crowdsourcing is the same concept, except instead of hiring a specialized company to do the work in question, companies open up the job to the public at large. Anyone looking for a little extra work can take a shot at the project.

Leverage the power of the public

A good example of this is LG’s 2010 “Design the Future” competition. Using the popular crowdsourcing platform crowdSPRING, LG offered cash prizes (up to $20,000) to the person who submitted the best design for what the phone of the future might look like.

But wait. Doesn’t a company like LG have a Research and Development department for things like that? Sure, probably. But crowdsourcing is cheaper, and it allowed the company to tap into entirely new resources by way of Joe Public.

Read More

Topics: Business, crowdsource, facebook, gremlin, linkedin, Marketing, media, network, ROI, social, twitter

The Daily Deal - Are coupon sites a help or hindrance for social media marketers?

Posted by Clayton Smith on June 24, 2011

In the interest of proving that we’re genuinely interested in providing social media education even if it doesn’t involve Gremln, I thought I’d spend some time addressing something that has absolutely swarmed the social media space over the last couple of years, the phenomenon of The Daily Deal. Led with considerable force by Groupon, the daily deal business model is now being used by literally hundreds of companies, including LivingSocial, Google, The New York Times, and Amazon. And why not? It’s a relatively cheap model to implement, the deal sites’ profit margins are high, and consumers love it. But is the daily discount a boon or a bane for your business?

We all know the basic idea behind daily deal sites: A company leverages a deal site’s popularity and reach to offer a coupon for a huge discount on its products or services for one day, and the deal site takes a percentage of the revenue made on the purchase of that coupon.

The group discount wagon may be ripe for the jumping, if it works with your business model. In an endeavor to help you decide if The Daily Deal is right for you, here are some pros and cons to consider:

Read More

Topics: Business, business, discount, gremlin, gremln, Groupon, Marketing, ROI, social media

Is Myspace the Space for You?

Posted by Clayton Smith on June 20, 2011

Ah, Myspace. That plucky social network that just keeps hanging on. After its heyday in the twilight years of the last decade, Myspace faced severe user loss as a certain competitor site captained by one Mark Zuckerberg quickly rose to social media dominance. However, though the network may be down, it’s not out. Plenty of signs of life can be detected, and so the question is, is Myspace right for your business?

As with so many things in life, it depends. It depends on quite a few things, actually. But before you can figure out if Myspace is the online space for you, you should get caught up to speed on the once-popular, now-tepid social network.

Those of you who haven’t paid any attention to the program since early college days may sense a grammatical error in the spelling of the name “Myspace,” but it’s no mistake. As part of a semi-recent rebranding, MySpace is now Myspace. Actually, the full rebranding has the network promoting itself as “My_____” but it’s hard to know how to pronounce “______.” For media purposes, the company accepts “Myspace.”

This rebranding is one of the many changes implemented by Myspace’s current owner, News Corporation. You may recognize the name; News Corp. owns the entire FOX network and a plethora of other journalistic endeavors. To be specific, Myspace is owned by a division of News Corporation called News Corp. Digital Media, the imprint that controls such brands as Hulu and IGN Entertainment. But now, Myspace is back up on the selling block. When a company that owns a legion of struggling newspapers decides that you are the commodity that’s become too much dead weight, you have a serious balance sheet problem.

Read More

Topics: education, facebook, gremlin, gremln, Marketing, myspace, ROI, social media, Social Media Updates

Social Media - The Cost of Free

Posted by Clayton Smith on June 16, 2011

Okay, this may not exactly be news, but you know what? Social media is great. Social programs are easy to access, profiles are simple to set up, and these digital darlings can be used for social communication, professional networking, marketing, searching, news, popular culture studies…the list goes on and on.  The benefits of using social media are impressive, to say the least.  And hey. Did you know that they’re free? No kidding. For the grand total of zero dollars, every company in America can have its own Facebook, Twitter, LinkedIn, Myspace, Xanga, and Flickr accounts. Marketing directors should be jumping in the streets.

Right?

Well, no, not exactly. Despite the low (read: nonexistent) financial cost of entry, social media do come with cost baggage, and as we all know, nothing is ever truly free. Unless you have the best internship program in the world, you’re likely to expend quite a few resources when it comes to social media strategizing, content production and editing, strategy execution, impact analysis, et cetera, et cetera, et cetera. Social media may be free, but they aren’t publishing themselves.

Read More

Topics: Business, business, gremlin, gremln, money, ROI, social media

Subscribe to the Gremlin Social Blog

Recent Posts