Becoming a LinkedIn Super User: Part 3

Posted by Emily Lange Rodecker on June 26, 2013

Now that your profiles and networking skills are polished and professional, it’s time to look at the numbers and make sure you are getting the traffic and attention of potential customers and employees you need to take your business to the next level.

In our third and final installment of becoming a LinkedIn "Super User" we look at building traffic to your company page, your website, and your business itself. Get a better understanding of the traffic

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Topics: Business, linkedin, networking, recruiting, social media, social media advertising, social media marketing, Social Media for Small Business

Intern Insights: Gremln Marketing intern Kristy Okada offers advice for finding internships and jobs through social media

Posted by Clayton Smith on August 1, 2012

Our fantastic (and socially savvy) Marketing intern Kristy Okada is wrapping up her time with Gremln, and as one of her final projects, she jumped at the opportunity to write a blog post for college students everywhere with advice on how to use social media to find internships and jobs. Kristy is a Junior at Washington University in St. Louis, MO. She is majoring in Economics.

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College students, let’s be honest with ourselves for a second. Under the guise that we’ve got it all together, we are freaking out…a lot. In addition to maintaining a social life, receiving good grades, and staying involved in extracurricular activities, we feel the pressure to find an amazing internship or job that will give our resume that “WOW” factor.

Although the job market is recovering, the competition is still tough with hundreds, sometimes even thousands, of students clamoring for the same job. Especially with other candidates just as qualified as us, differentiating ourselves can be quite a tough task. Fortunately, the advent of the Internet has changed this completely. Instead of being a name on the page, we can wield our technological literacy to make ourselves standout in a sea of electronic applications by branding ourselves through our social media accounts. So loosen those strict privacy settings a little bit and show the world who you are and why you should work for them!

Here are some of my best tips:

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Topics: Business, business, facebook, gremlin, gremln, job, linkedin, network, recruiting, social, social media, tips, twitter

Recruiting Outside of LinkedIn: 3 ways Facebook can help you find your next employee

Posted by Clayton Smith on June 20, 2012

According to some pretty recent data, LinkedIn is the number one social network choice for recruiters looking to fill corporate positions. In fact, “over 80% of employers who use social media for recruiting use LinkedIn,” and, according to one study, 48% of recruiters use only LinkedIn to find potential job candidates.

You’re probably thinking, “Okay, sure, that makes sense.” After all, LinkedIn is pretty widely regarded as the professional social networking platform. It was built specifically to encourage online business connections and, for many people, LinkedIn acts as an online resume, so it may be no surprise that recruiters focus their social energies there. But here’s what probably will surprise you; according to the same study, the majority of people who successfully found a job through social media did so via Facebook, and not LinkedIn. In fact, according to the survey, 18,400,000 Americans claim Facebook helped them land their new job, and only 10,200,000 give LinkedIn the same credit.

Recruiters are utilizing LinkedIn, but job seekers are almost twice as likely to find a job on Facebook. That’s a heck of a discrepancy.

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Topics: Business, business, dashboard, facebook, Free, gremlin, gremln, hiring, hr, human resources, linkedin, Marketing, media, recruit, recruiter, recruiting, ROI, social, social media dashboard, strategy, twitter

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