5 Steps to Social Media Self-Regulation

Posted by Clayton Smith on November 1, 2012

Pharmaceutical companies have a fairly unique problem when it comes to social media. Like financial services companies (insurance agencies, banks, investment firms, etc.), pharmaceutical firms have to follow strict compliance guidelines in their social messages, or else risk punishment from regulatory bodies. Unlike the financial services industry, though, Big Pharmaceutical doesn’t have a set list of guidelines to follow. The Food and Drug Administration (FDA) can fine pharmaceutical companies if they misuse social media, yet they haven’t really set forth any clear social media guidelines for those companies to follow.

Sure is a tricky situation.

And on second thought, maybe it’s not so unique after all. If you manage the social media for a shoe store, or a delivery service, or a bakery, or a design firm, or a theater, or any number of companies, you don’t have government agencies telling you what you can and can’t post to Facebook, but you also don’t have free license to just post whatever the heck you want. You don’t need a regulatory agency to tell you that posting curse words, tasteless jokes, insensitive posts, misspelled words, and poor grammar to your company’s social networks is a bad idea. All of these can all land you in hot water with your boss, and maybe even the company’s Board of Directors.

But fear not! Whether you work in pharmaceuticals or for a company that has internal, self-imposed social media guidelines, there are steps you can take to make sure your (and your team’s) social media posts are always compliant.

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Topics: 101, analytics, Business, business, campaign, compliance, dashboard, education, facebook, filter, google+, google plus, gremlin, gremln, keyword, Marketing, media, post, regulation, regulatory, ROI, social, strategy, twitter

Social Media 101: Facebook's EdgeRank Formula

Posted by Clayton Smith on August 8, 2012

“Social Media 101” is a series for social media beginners where we discuss the basics of social media marketing. Today, we examine what is arguably one of the most important content concepts in social media: Facebook’s EdgeRank formula.

EdgeRank is a ranking system designed by Facebook that determines how many of your company page’s fans actually see each of your Facebook posts. Believe it or not, the vast majority of your Facebook fans do not see your status updates, photos, videos, or links in their news feeds. Rather, the number of posts in an individual’s news feed is culled by Facebook in order to lessen the amount of social overload Facebook users would likely experience if every post from every friend and every business page posted to each person’s news feed. Researchers estimate that, on average, only about 17% of total Facebook friend and fan page posts actually appear in a user’s news feed.

EdgeRank is a mathematical algorithm that filters out Facebook posts based on three variables; Affinity, Edge Weight, and Time Decay. The more successful a post is in each of these areas, the higher its rank, and the more people will see it.

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Topics: 101, business, comment, facebook, gremlin, gremln, like, Marketing, media, post, ROI, share, social, social media, Social Media News, strategy, tag, Timeline, tutorial

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