It’s every social media manager’s nightmare. One tweet taken out of context. One Facebook post with a catastrophic grammatical error. One good-natured joke that offends legions of social media users. One accidental check-in at the strip club down the street on your company’s Foursquare account instead of your own. Before you know it, without any malicious intent, you’ve managed to spearhead the biggest PR disaster in your company’s history, in 140 characters or less.
The social media screw-up has become pretty legendary. The news seems to be flooded with examples of people making poor social media choices and putting their brands’ reputations at risk. From Gilbert Gottfried to Anthony Weiner, social media snafus are everywhere, and they can mean serious harm to your company and your career.
First, let's face facts: The social media faux pas happens. Hopefully it won't happen to you, but it might. In case it ever does, here are a few tips for dealing with it.