In early December, just before the holiday season went into full effect, Facebook announced yet another change to the News Feed algorithm.
According to Facebook's blog, survey results show that people are increasingly interested in reading articles and sourcing news from Facebook -- especially from mobile devices. Facebook has been sending traffic to news sources more and more over the past year, nearly tripling the amount of visitors sent from the social network to various news sources. As a result, the social network is putting more weight on high quality news stories and less on viral, meme-based posts.
facebook news feed,
facebook story bumping,
news feed algorithm,
social media engagement,
social media updates,
The algorithm for how Facebook decides which messages will be presented in any given user’s News Feed seems like it is ever-changing. Depending on what you like, share, comment on, and follow, you may or may not have a higher likelihood of being inundated with pop-culture news, updates from your college buddies, or photos of your cousin’s latest offspring. As a Business Page administrator, you might feel like it's a bit... rigged. The more you understand about how the algorithm works, the better chance you have of placing your content in a way that will bring it to your audience's attention.
Social Media Education,
Social Media News
It’s been a busy couple of weeks in the social media world – we’ve got the latest roundup to help you stay up-to-speed with all the news you need to know.
Social Media Updates,
Last week, Facebook announced the most dramatic change to its design and functionality since the social network’s inception seven years ago. The change reinforces a trend we’ve been seeing for quite a while now, most recently evidenced by Facebook Graph Search. Great content really, seriously, truly IS king.
Social Media Updates
If you have a LinkedIn account, you probably received an email last week explaining that their relationship with Twitter has changed. Until recently, users could connect their LinkedIn accounts to their Twitter accounts and have their tweets posted automatically to their LinkedIn timelines. In other words, if you posted a tweet on Twitter, it automatically posted to LinkedIn as well. But Twitter has altered its sharing strategy a bit, and it’s closed off LinkedIn’s ability to post users’ tweets on its own site.
The move is a good reminder to LinkedIn, and to all of us, that social networks are constantly evolving. Like so many companies, Twitter is exploring new ways to maximize its product potential, and their search for industry nirvana has caused them to change up their third-party sharing settings. As a result, LinkedIn has had to shift its own product a bit, and all LinkedIn users who have relied on the connection between the two networks to post their tweets to their LinkedIn timelines are going to have to shift their habits a bit, too.
Social Media News,
Social Media Updates,