As the New Year begins to peek over the horizon, so too does the infamous New Year’s Resolution. We often design these annual edicts to help make ourselves better people. Just ask the U.S. Government; they’ve compiled some of the country's most popular recurring resolutions, which include the decision to save money, stop smoking, and lose weight.
You’ll notice that “be a better social media marketer” didn’t make the list. Even so, I think there are a lot of committed marketers out there hoping to make 2012 the most successfully social year ever. For those of you determined to make the most of your social media strategies in the coming year, here are a few resolutions to live by:
1. Be Open
Social media represents a pretty significant shift from the traditional marketing dynamic. It brings us from a one-way, hard-sell communication to a back-and-forth, community-building dialogue. In addition to changing the way we view marketing, social media itself can change pretty quickly. In 2012, resolve to be open to change. Try new networks, experiment with different strategies, and learn as much as you can about what’s new in the social media world and how you can use it to your advantage.