Embracing the Next Social Network (or “How I Learned to Stop Worrying and Love Google+”)

Posted by Clayton Smith on July 25, 2011

I don’t know if you’ve heard, but there's this new social network called Google+.

I know, I know, that’s a bit of an understatement. Currently, the social network has more than 20 million users. That’s twice as many users as Foursquare has, and Foursquare has been around for two years. Google+ blew past them in two weeks.

Google+ may still be quite a way off from Facebook’s impressive 800 million-ish users, but here’s something else to keep in mind: Google+ is still invite-only. It’s obliterating records as the fastest growing online social network in history, and it isn’t even open to the public yet.

Generally speaking, the instant success of Google’s latest project has elicited one of two responses from my own social circles; either “Yes, finally, an alternative to Facebook!” or, more often than not, the much less enthusiastic, “Ugh. Another social network?”

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Topics: business, google+, google plus, gremlin, gremln, Marketing, media, network, ROI, social, social media, Social Media Education

5 Lessons Social Media Marketers Can Learn From Angry Birds

Posted by Clayton Smith on July 21, 2011

If you’re reading this, it probably means you’re taking a break from playing the multi-platform breakout hit game Angry Birds. (I’ll try to keep this short so you can get back to beating Mine and Dine.)

Angry Birds, which was created by Rovio Mobile, was initially released for the iPhone in December 2009. Now, a year and a half later, Angry Birds is everywhere; iPads, iPods, android devices, PC browsers, Google Chrome, and even the PlayStation Portable. Wherever you are, there, too, are the birds. The game has been downloaded more than 250 million times.

There are several lessons social media marketers can learn from Angry Birds’ seemingly boundless success. Here are the five biggest:

1. Your campaign doesn’t have to be complex to be successful

Angry Birds is a simple concept. Launch the bird, hit the pigs. It’s an easy game to play, which means it’s an easy game to learn. Virtually anyone can pick it up and start playing in a matter of seconds, which makes it broadly appealing. When designing a far-reaching marketing strategy, keep in mind that simpler is often better.

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Topics: angry birds, Business, business, facebook, gremlin, gremln, Marketing, media, network, ROI, social, social media, tips, twitter

Get Crowded - Using social media to crowdsource your marketing

Posted by Clayton Smith on June 29, 2011

It was bound to happen. I mean, all the conditions were right. The economy fell like a sack of flour, forcing everyone to start doing a lot more with a lot less. We were suddenly faced with a large and talented unemployment pool. Meanwhile, social media took off like a rocket. Given these conditions, it’s no wonder crowdsourcing really exploded.

Crowdsourcing is a relatively new take on an old idea. The word “crowdsource” is a combination of the words “crowd” and “outsource.” Outsourcing has been around forever—the IT and sales industries are infamous for putting inexpensive call centers halfway around the world. Crowdsourcing is the same concept, except instead of hiring a specialized company to do the work in question, companies open up the job to the public at large. Anyone looking for a little extra work can take a shot at the project.

Leverage the power of the public

A good example of this is LG’s 2010 “Design the Future” competition. Using the popular crowdsourcing platform crowdSPRING, LG offered cash prizes (up to $20,000) to the person who submitted the best design for what the phone of the future might look like.

But wait. Doesn’t a company like LG have a Research and Development department for things like that? Sure, probably. But crowdsourcing is cheaper, and it allowed the company to tap into entirely new resources by way of Joe Public.

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Topics: Business, crowdsource, facebook, gremlin, linkedin, Marketing, media, network, ROI, social, twitter

New Content Manager: Clayton Smith

Posted by Clayton Smith on June 13, 2011
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Topics: gremlin, gremln, Gremln News, Marketing, network, social media

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