Which Network Works? Finding the social media network that's best for your business

Posted by Clayton Smith on December 6, 2011

According to research company Experian, approximately 91% of online American adults log on to a social network every single month. That percentage represents about 129 million Americans. That’s 129 million potential consumers your company has the ability to reach on at least a monthly basis.

Goodness. That’s a lot of people.

And that’s just in America, and just people aged 18 and over. If you’re a company with the ability to ship your product all over the world, that number rockets upward. And if your product is targeted toward teenagers as well as adults, bump that number up even higher. Frankly, it’s getting to the point where very few companies can afford to ignore the social media revolution.

You may or may not be surprised to learn that there are thousands upon thousands of social networks out there. Sure, we’re all pretty familiar with Facebook and Twitter. But how many of you are on hi5? Or Disaspora*? How about Heello? No? Then what about Bebo? Maybe Orkut?

The number of networks is growing at an almost daily rate, which is in direct opposition to the growth of resources in many companies’ marketing departments. While social networking options are seemingly infinite, marketers have extremely finite resources at their disposal. We can’t be on every social network all the time, so instead we have to strategically select which channels to use for our digital marketing messages. But which social networks are right for your company?

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Topics: Business, business, discount, facebook, Foursquare, google+, google plus, gremlin, gremln, linkedin, Marketing, myspace, recommendation, ROI, social media, twitter

Is Myspace the Space for You?

Posted by Clayton Smith on June 20, 2011

Ah, Myspace. That plucky social network that just keeps hanging on. After its heyday in the twilight years of the last decade, Myspace faced severe user loss as a certain competitor site captained by one Mark Zuckerberg quickly rose to social media dominance. However, though the network may be down, it’s not out. Plenty of signs of life can be detected, and so the question is, is Myspace right for your business?

As with so many things in life, it depends. It depends on quite a few things, actually. But before you can figure out if Myspace is the online space for you, you should get caught up to speed on the once-popular, now-tepid social network.

Those of you who haven’t paid any attention to the program since early college days may sense a grammatical error in the spelling of the name “Myspace,” but it’s no mistake. As part of a semi-recent rebranding, MySpace is now Myspace. Actually, the full rebranding has the network promoting itself as “My_____” but it’s hard to know how to pronounce “______.” For media purposes, the company accepts “Myspace.”

This rebranding is one of the many changes implemented by Myspace’s current owner, News Corporation. You may recognize the name; News Corp. owns the entire FOX network and a plethora of other journalistic endeavors. To be specific, Myspace is owned by a division of News Corporation called News Corp. Digital Media, the imprint that controls such brands as Hulu and IGN Entertainment. But now, Myspace is back up on the selling block. When a company that owns a legion of struggling newspapers decides that you are the commodity that’s become too much dead weight, you have a serious balance sheet problem.

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Topics: education, facebook, gremlin, gremln, Marketing, myspace, ROI, social media, Social Media Updates

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