Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending

Posted by Doug Wilber on November 19, 2019

This article was originally published to The Financial Brand.

To better compete for Millennials' credit needs, financial marketers can help empower their lending teams by embracing three practices used by the broader real estate community to build relationships and business.

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Topics: lender, marketing best practices, mortgage, social media for loan officers, Social Selling, Employee Advocacy

Become the online expert mortgage customers need

Posted by Doug Wilber on October 22, 2019

This article was originally published to BAI Banking Strategies.

Loan officers have watched mortgage rates drop, smiling all the while. In August, they fell below 4 percent for the first time in three years, leading a rush of buyers to lock in low rates for long-term loans. Since last year, the rate of refinancing has tripled and home purchases are up 12 percent. But as consumers navigate originations and refinances, they need resources to guide them.

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Topics: branding, mortgage, social media for loan officers, social media for mortgage, Employee Advocacy

Accelerate Mortgage Lending Through Social Media Channels

Posted by Ben April on September 24, 2019

 

This article was originally published to The Financial Brand.

Digital mortgage lenders are putting the squeeze on traditional financial institutions. Human connections, however, still provide an edge. Empower your loan officers and other employees to use social media as a way to be human across a wider footprint. Their success can give your institution a little breathing room in the mortgage wars.

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Topics: social media strategy, lender, mortgage, social media for mortgage

5 Ways Mortgage Lenders Can Stay Compliant on Social Media

Posted by Doug Wilber on July 30, 2019

 

This article was originally published to National Mortgage Professional Magazine.

In today’s digital landscape, social media should be a key element for any mortgage lender’s marketing strategy. After all, social media is now a major part of the homebuyer’s journey.

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Topics: Compliance, mortgage, policy, social media compliance, social media monitoring

How Mortgage Lenders Can Empower Loan Officers With Social Media

Posted by Shelby Cutright on June 25, 2019

Predictions for the future of the housing market are positive. Last fall, the Mortgage Bankers Association predicted that mortgage originations will hover around $1.63 trillion in 2019 and increase to $1.68 trillion in 2020.

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Topics: social media strategy, mortgage, social media for loan officers

How to Maintain Social Selling and Compliance for Larger Teams

Posted by Meghana Hermes on April 23, 2019

 

 
In a Gallup poll of more than 3,000 randomly selected employees, only  36% of those in banking and financial services reported understanding what their companies stand for and what sets them apart from competitors. 
 
 
This disconnect between employees and brand messaging is just one of several reasons that banks might hesitate to transform their employees into brand ambassadors on social media. The brand’s identity could become inconsistent, and depending on what’s posted, the company could expose itself to compliance risk.
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Topics: mortgage, social media for mortgage, Social Media Marketing, social media management and compliance

TRID: Countdown to Compliance for Mortgage Lenders

Posted by Mikki Ware on July 1, 2015

Mortgage lenders have been required to provide two different disclosure forms to borrowers under the Truth in Lending Act (TILA) and Real Estate Settlement Procedures Act (RESPA) since the early 1970’s. However, inconsistencies in wording and content prompted a revision of the forms, and the Consumer Financial Protection Bureau (CFPB) began that process in July of 2012. In November of 2013, they issued their final rule, integrating TILA and RESPA disclosures.

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Topics: compliance, mortgage, social media compliance, Social Media for Mortgage Banks

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