When it comes to social media marketing, analytics are king. Knowing the details about who’s interacting with which messages (and to what extent) is priceless when it comes to building marketing strategies. But let’s face it; it’s easy to get lost in a sea of charts and tables and graphs that delve deep into details about the demographics behind followers, fans, likes, unlikes, tweets, retweets, mentions, clicks, views, shares, check-ins, posts, comments, impressions…the list goes on and on. It’s all great information, but it can get overwhelming, especially for smaller companies that just don't have the time.
Sometimes you just need to quickly grab the most important snippets of social information. When you’re short on time, there are a handful of key analytics you can use to get a clear, bird’s-eye view of how you’re doing in the social space. Here are five essentials: