The Social Media Garden: 5 marketing lessons taken straight from the greenhouse

Posted by Clayton Smith on September 4, 2012

This probably comes as no surprise, but gardening can teach you a lot of things. It can teach you about patience, perseverance, ecology, pedology, and aesthetics…but it can also teach you how to be a great social media marketer. There are a lot of surprising similarities between horticulture and social culture. Here are 5 lessons your garden can teach you about social marketing:

1.    You have to have the right tools.

If you’re going to toil in the soil, you’d better have a trowel. And a few seed packets, and a watering can, and a good pair of gloves. You can’t grow flowers without the right tools, and you can’t grow your marketing strategies without them either. Before you plant your social seeds, make sure you have the right tools on hand to see the job through to the end. Gremln can help you with that; our message dashboard, analytics suite, statistics page, team management features, and compliance tools can help you nurture your social media campaigns from seed to bloom. Depending on your situation, you might need other tools as well, like budgetary support and dedication from your co-workers. Figure out what tools make the most sense for your social campaigns, and have them in order before you begin.

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Topics: 101, analytics, Business, business, dashboard, education, facebook, garden, gardening, google+, google plus, gremlin, gremln, linkedin, marketingb, media, social, strategy, twitter

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