Social Media Tips Financial Marketers Can Use to Fuel Consumer Lending

Posted by Doug Wilber on November 19, 2019

This article was originally published to The Financial Brand.

To better compete for Millennials' credit needs, financial marketers can help empower their lending teams by embracing three practices used by the broader real estate community to build relationships and business.

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Topics: lender, marketing best practices, mortgage, social media for loan officers, Social Selling, Employee Advocacy

Are You Making These 5 Social Media Mistakes?

Posted by Doug Wilber on November 5, 2019

This article was originally published to ABA Banking Journal.

By now, most financial institutions understand that social media is a powerful channel for reaching audiences directly and building trust with consumers. The fear of losing control and damaging their reputation, however, often limits banks’ confidence in their ability to market socially.

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Topics: archiving, marketing best practices, social media compliance, social media policy, Employee Advocacy

Why Credit Unions Need Social Media to Truly Serve Their Communities

Posted by Ben Timmons on August 20, 2019

 

This article was originally published to Credit Union Times.

The power of being active on LinkedIn, Facebook, Twitter, Instagram and other social media platforms can’t be overstated. Companies such as Robinhood, a commission-free stock and ETF trading app, have built entire followings through their social media channels. In fact, Robinhood found the social aspect so beneficial that it even integrated an activity feed into its website that allows for further customer engagement. User input builds brands – just as community input can build your credit union.

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Topics: employees, marketing best practices, Social Media for Credit Unions, social media tips, strategy

A Guide to Best Practices for Social Media Post Length

Posted by Doug Wilber on July 10, 2018

Just because you’ve got the space doesn’t mean you should use it. Our guide breaks down how to optimize post lengths for Facebook, Twitter, and LinkedIn and maximize engagement and ROI.

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Topics: marketing best practices

Content Marketing Strategy: Does Your Company Have One?

Posted by Emily Lange Rodecker on December 10, 2013

Wow. That headline sure has a lot of buzzwords in it… Content. Marketing. Strategy. Put ‘em all together, and we’re talking about a Content Marketing Strategy. So the question of the moment is: do you have one? And more importantly, do you NEED one?

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Topics: Business, content marketing, content marketing strategy, content strategy, digital marketing, marketing best practices, marketing tips, social marketing, Social Media, social media content, social media content strategy

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